Engaging with customers is an incredibly important part of most successful marketing campaigns. While in previous decades it used to be enough to run a series of advertisements on the television, radio, or newspapers, many customers nowadays want to interact with their favorite brands on a more personal level.
Creativity has always been a necessary component of any marketing strategy, and today’s marketing managers have a plethora of options to choose from and customize. When it comes to improving customer engagement, the internet is the most useful instrument in any marketer’s tool belt. Through the use of videos, blog posts, social media, and affiliate marketing, companies are able to increase customer satisfaction levels while boosting sales.
1. Video Content
There are many places online where video content can be posted. The company’s website, social media pages, and video sharing platforms are all great places to post informative, engaging content. Websites like Jukin Media can provide videos of all types for companies to choose from if they are looking to start or revamp an online marketing campaign. The videos posted should be carefully thought out and posted in relevant places at the correct times. If possible, links should be embedded to funnel customers back to the company’s website to go further down the sales funnel.
2. Social Media Posts
Social media marketing has grown in popularity over the past decade, and now many companies focus their efforts on creating witty and unique posts to attract viewers. Like the videos, the social media posts should be relevant to the time it is posted. Most social media websites display the most recent posts near the top of the page, and customers are not likely to go digging through old posts to find information. If a post receives comments, engaging with a few of the posters in a positive manner is a great way to humanize the company and make customers feel important and heard.
One of the growing ways in which people are consuming information is podcasts. These are often much cheaper to produce than videos, as they only involve sound recordings. It is important that the podcasts contain useful information and do not feel like extended commercials for a product. Unlike videos, which are usually short and snappy, podcasts are normally much longer. People who listen to podcasts are used to listening up an hour or more at a time. This can allow a company to go in-depth on certain topics and allow customers to connect on a deeper level.
While videos and podcasts can be a great way to share information with customers, blog posts are incredibly useful as well. A well-written blog can provide information about the industry, offer up useful and creative uses for a company’s products, or report on important company events. For example, a company that sells shoes and also supports marine conservation efforts can put blog posts on its website about both topics separately and intermingled. The company can write about how new products are made with environmentally friendly materials, or it can post about a recent event in which employees cleaned up a beach over the weekend.
5. Influencer Sponsorships
Social media platforms have created a new type of celebrity, known as an influencer. To be considered an influencer, someone must have a large following on a social media platform. These influencers often focus on a certain niche, which can make it easy for companies to study the demographics and determine which influencers have the right target audience for whatever product is being sold. When choosing an influencer, make sure to properly research their audience and platform to be sure their values align with the company. The influencer will often test and promote the product on their social media page and encourage their followers to make a purchase. The followers may in turn decide to engage with the brand’s social media accounts.
6. Host Online Events
Streaming events as they happen live is a great way for companies to ensure all of their customers are able to participate in events on some level. Whether it the unveiling of a new product, a celebration for reaching a certain milestone, or an event soliciting donations for a charity, customers will likely be interested.
7. Email Lists
One of the best ways to offer customers personalized coupons and messages is through the use of an email list. Companies with large numbers of people on an email list may choose to break them up. The email lists can be divided by how new the clients are, whether or not they shop regularly, or some other system. The emails should not be seen solely as promotional methods by consumers. They should contain some tidbit of interesting or relevant information to make it worth the customer’s time.
Marketing techniques are constantly evolving to attract and retain customers. Digital tactics can allow marketers to flex their creativity and increase customer engagement on a whole new level.