Are you thinking about starting an exciting career at a copywriting agency but don’t know how to prepare for the role?
Copywriter
Description
Copywriters write words that whisper—or sometimes shout—into wallets. Whether it’s ads, blogs, or sales pages, they craft language that convinces you your life isn’t complete until you click that “buy” button. Yes, that sales page that convinced you to buy the fancy blender… that’s copy.
Responsibilities
- Craft attention-grabbing headlines, hooks, and persuasive long-/short-form copy
- Research audiences, refine tone/voice, and A/B test messaging
- Collaborate with designers/marketers; iterate from data and feedback
Pay range (U.S.)
- Median (writers/authors overall): $72,270 (May 2024)
- Typical range (10th–90th): $41,080 – $133,680
In-house “information” and agency roles tend to pay more than some nonprofit/education roles. Freelance income can swing widely.
Requirements
- Often a bachelor’s in English/communications/journalism — but strong clips/portfolio can trump pedigree
- Internships and real-world samples (newsletters, blogs, ads) help a lot
Workforce Size in the United States
- 150,700 jobs (2023); 5% projected growth through 2033.