Today we’re taking a look at Degiro – the Dutch online broker with over 2 million customers in Europe and across the globe. And we’re not just taking a look at the broker, but we’re investigating how this broker managed to attract millions of customers and, especially, how they’ve managed to stay at the top of the industry for years.
Naturally, as one of the biggest and most well-established brokers in Europe, Degiro is regulated and licensed by several financial authorities, including the Netherlands Authority for the Financial Markets (AFM) and the German Federal Financial Supervisory Authority (BaFin). It also happens to be one of the 150 biggest companies listed on the German stock market.
Long History of Providing Cheap Investments and Trading Opportunities
Degiro was first launched in the Netherlands in 2013 and quickly became the go-to broker for investments and trading in the country as well as neighbouring countries. And since the early beginnings, Degiro has provided cheap services that are either completely commission-free or competitively cheap compared to their peers.
And as we all know, offering a cheap but high-quality product is the best way to attract customers from all walks of life. Therefore, it really shouldn’t come as a surprise as to why or how Degiro has expanded as quickly as they have.
Appreciated by Experts in the Field
Moreover, Degiro provides services and trading platforms that are appreciated by everyone in the industry. Hence why the broker is constantly ranked as one of the top online brokers in Europe, for example in this massive study of European brokers that you can read more about here.
In addition, Degiro has been awarded close to 100 prestigious awards over the years. As of late:
- Top Rated Overall Investment Platform & Investment App 2020 Investors Chronicle & Financial Times (UK).
- Best Discount Broker in the UK according to Broker Chooser (2019 & 2021)
- Best Stockbroker in Portugal according to Rankia (2019 & 2021)
- Best Broker (in general) in Spain according to Rankia (2020)
The list just goes on and on and on… and there are no signs of this stopping anytime soon. In fact, we expect that the broker will be awarded more prizes during 2022 and the coming years.
If awards and top-rated rankings by the toughest critics in Europe isn’t proof of how well Degiro is doing, then we don’t know what is.
Great Reviews on Trusted Review Platforms
With that being said, being appreciated by experts and industry-leading organizations is not as important as being appreciated by real customers, which Degiro is also.
When looking at user reviews from trusted platforms, it’s obvious how good of a broke Degiro really is because other top-rated brokers cannot even compare their user reviews to this broker.
For example, on Trustpilot, Degiro has 3.6 out of 5.0 stars based on close to 3,000 reviews. In the App Store (iOS), they have received 4.4 out of 5.0 stars based on 282 reviews. And lastly, in Google Play, DeGiro has been awarded a staggering 4.3 out of 5.0 stars based on 11,500 reviews!
To summarize, Degiro is a top-tier broker in every sense of the word. And if you’re looking for a reliable, cheap, and effective broker to invest and trade with, Degiro should definitely be on your shortlist.