There’s a lot to be said for contrarian investing. Famous investors like Warren Buffett and Jim Rogers are routinely lauded for going against the herd and purchasing unwanted stocks at bargain bin prices.

Interestingly enough, nobody ever gets credit for contrarian shopping — that is, purposely choosing to pay more for certain products and services.

Don’t believe me?

A recent Google search on the term “contrarian investing” turned up almost a half-million results.

As for “shopping contrarians”: 23,500.

I know what you’re thinking: Len, why would I ever pay more for something if I didn’t have to?

It turns out there are plenty of reasons, including:

  • Added convenience
  • Better quality
  • Environmental friendliness
  • Superior customer service
  • Additional security via guarantees

With that in mind, I thought I’d put together this quick summary of things I’m willing to pay more for. What’s on your list?

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