With a surge of technology changing the face of every industry in the 21st century, corporations have begun utilizing online avenues to sell products, build clientele, and engage with patrons. Companies can now reach a larger audience via digital routes while showcasing their goods on a personalized webpage, allowing consumers to browse and purchase from the comfort of their homes.
The real estate industry, in particular, has benefited from digital landscapes, allowing agents to save time and money by building a database of properties online for buyers to peruse. Traditional showings consist of in-person meet-ups that can feel wasteful if the property isn’t of interest. With new and improved virtual tours, prospects can shop multiple houses at once, freeing up time for buyers and agents alike.
However, with clientele flocking to digital avenues, real estate firms will need to cultivate high-quality media to showcase their properties and stand out in an overcrowded market. If you’re looking to up your virtual tour game, read on for five tips for creating eye-catching footage.
Purchase the Must-Have Equipment
To produce top-quality content for your virtual walkthroughs, you’ll need to capitalize on 3D tour resources like a 360 or Matterport camera for a completely immersive experience. Although virtual tours can be helpful, they only feature small videos and picture glimpses, showing a portion of the property. 3D walkthroughs, on the other hand, utilize virtual reality technologies, allowing buyers to customize angles, furniture choices, and color swatches.
Pick the Perfect Shot
A crucial step in capturing your property is nailing the angle of the shot. Whether you’re using traditional lenses or a 3D model, you’ll want to map out which areas need highlighting and where to place your camera. For virtual reality shots, find the center of the space and take snapshots from every angle. If the center of the room isn’t accessible, select a placemark where your camera will capture unique details.
In addition to camera angles, make sure the lighting is warm and bright to enhance colors and highlight unique details.
Staging is Key
Once you’ve mapped out individual areas for photographing, you’ll need to stage each room to catch the eye of potential buyers. The first step is removing unnecessary clutter and objects that can block camera shots and distract from the room’s layout. Next, arrange furniture to compliment the space and its key features, like custom moldings or bright windows.
Level Your Camera
The key to creating homogeneous images in your tour is leveling your camera with a tripod. Without proper placement, your shots run the risk of being uneven or unaligned with other photos in the shoot. Many high-quality tripods come with a bubble level built-in, allowing you to snap even images with ease. If your setup doesn’t include a leveler, download an app to your phone and create aligned photos with the click of a button.
Take Test Shots
Before you dive deep into an entire shoot, be sure to snap a few test shots to guarantee the perfect image. Play with lighting, staging, and camera angles as needed after testing your footage, and take additional pictures for promotional material.
Producing the perfect footage for a high-quality virtual tour requires more than an iPhone camera and a built-in filter. Grab the attention of potential buyers by planning out a detailed 3D tour that captures the intimacies of each property you post.