You must have heard of home flipping or car flipping. People buy homes, cars, sports memorabilia, gadgets and devices, etc., fix them up (when needed), and sell. The difference in buying and selling price is their profit. The Internet has given rise to new forms of flipping like website flipping or Amazon listing flipping.
Lead flipping works in a similar way. The idea is to get your hands on leads and sell them to relevant businesses. You can either work as a lead broker, where you will buy from lead generators and sell them to businesses or you can generate leads on your own.
The second option is better because it gives you more control. You won’t have to rely on lead generators. Plus, you will also have much better profit margins.
How Lead Flipping Is Better Than Affiliate Marketing?
In order to earn commission as an affiliate, you must be able to send visitors who end up purchasing the service or product. You can be sending hundreds of visitors but you will only get paid for the ones who make a purchase (and that too within a few days, depending on the life of the cookie).
This is not the case in lead flipping. You are just getting the finder fee for sharing a qualified lead. They do not have to end up as a customer. That doesn’t mean you can keep sending leads and they will keep paying you if none of them are converting. However, a lead flipping business can usually produce much better results. Another advantage is that you do not have to rely on a specific platform or business like Amazon that can cancel your account or slash the affiliate rates and drag your profit down to 50% on any given day.
How Do You Generate Leads?
This is where the Modern Millionaires course comes in (here’s a review if you are interested). It basically teaches you to identify the right niche, generate leads using PPC platforms like Adwords or Facebook Ads, and find prospects who will be interested in these leads. Generating leads with PPC ads is simple (but not easy). You need to set up campaigns that will produce leads at a CPA (cost per acquisition) lower than the selling price. For example, if local real estate businesses are willing to pay $35 for a qualified lead, you need to generate leads after spending $25 on ads. This means you will be able to earn $10 on every lead.
That’s pretty much it.
Generate more leads, make more sales, and earn more profits. You can obviously get into different niches and grow your business manifolds. Make sure that you are also working on SEO because the free traffic and conversions will bring the cost down and increase your profit margins.
How Good Is The Modern Millionaires Course?
The course explains everything in detail. It will teach you how to find and choose the right vertical, identify potential buyers, set up a website, and use paid ads to start generating leads. It is the complete package and that justifies the high price to some extent. You probably don’t need this course if you have expert level knowledge of PPC management or lead generation. But for most people who don’t know much about online marketing, this course can save quite some time by giving them the tips, tricks, and tools that they need to get started.
Lead flipping can be a very rewarding business. It’s better than working for local businesses because you do not have to create “proposals” and “convince” them to hire your services. Very few businesses will say no to quality leads. And that’s all that really matters!