These days, many people work from home. Covid-19 has altered the way many businesses think about their workforces. It could be that many individuals will continue working from home, even after there is a vaccine.
However, maybe you’re blogging at home, and it’s not for work. Perhaps you want to connect with individuals in a particular niche. Maybe you want to monetize your blog, and you’re working toward making that happen.
Whether you’re home blogging for work or you’re doing so of your own volition, there are a few items to keep in mind that should help you. Read on for our best home blogging work tips.
1. Have a Comfortable, Ergonomic Setup
If you’re working from home, one thing you want to avoid is hurting yourself. It happens easier than you might think. If so, it’s probably because you don’t have an ergonomic home writing setup.
You need a writing setup where:
- You don’t hunch over a computer screen for hours at a time
- You won’t hurt your back, legs, and other body parts
Some chairs and desks don’t work very well if you’re going to write for hours at a time or days on end. Whether you’re doing work for your job or writing for yourself, you need a comfortable setup that won’t damage you.
Many comfy desk-and-chair setups exist, so you may need to look around online a bit till you locate one that fits your needs. Your workspace dimensions will impact what furniture you can use as well.
2. Write What You Know
If you’re home blogging for yourself, you’ll probably attract the most attention if you write about what you know. This means blogging on subjects with which you are intimately familiar. You might create a blog about:
- Home DIY projects
If you have direct subject knowledge, you can probably write authoritatively. People may want to read about your experiences and take your advice.
3. Know How to Market Yourself
If you’re blogging for yourself, you should also understand how to market your articles to reach the largest possible audience. That’s part of how you monetize as a blogger.
That probably means engaging in social media. You’ll need to do research to figure out what platforms your target audience uses. For Millennials, you might advertise on Facebook, while if you want Gen-Z, you’ll have to go elsewhere.
You can mention on social media when you have a new blog up. That will attract more eyeballs to your website. Some of these individuals might sign up for your mailing lists and purchase your products, assuming you have anything for sale.
4. Understand the Different Monetization Methods
Speaking of products you might have for purchase if you’re blogging for yourself rather than your job, you need to develop a monetization strategy. That’s assuming you’re not blogging just for the joy of it, and you don’t intend to make any money through your efforts.
If you do wish to make money from blogging, you’ll have to look at different options. You might have a members-only website area where you have exclusive content. You might have a webinar you want people to attend, for which you charge a nominal fee.
You can always make and sell physical products or make money through speaking engagements if you have particular expertise. Whatever you decide, you need to learn how to lure potential customers into your sales funnel. This is the first step toward getting people to convert, meaning they’re buying something from you.
You should also realize that you’re not writing in a vacuum. Regardless of what you choose to write about, you won’t be the only one producing content about that topic.
The other writers in your niche compete with you, but you can also connect with them. You might have a fellow blogger on your podcast, or you can appear on theirs. Try to get some guest writing gigs on other websites.
You’re looking for widespread popularity and brand recognition. That’s what you should be as a blogger: a brand unto yourself. The more people know about you, and the easier they can find you online, the easier monetization will be.
There’s never anything to say that you have to make money through blogging. That’s not why everyone does it.
However, most individuals want to make money from their words. Assuming that’s true for you, you should look at the different methods people use and select the ones that make the most sense for you.