Running a landscaping business can be profitable, with the industry seeing a steady 5.2% rise in businesses. But even with your sleeves rolled up and your mower humming, it’s easy to hit a bump. Whether you’re just starting a new business or are a seasoned professional, growing your business can be challenging. The good news is that there are a few things you can do to give your landscaping business the boost it deserves, making you the go-to in the industry. Let’s dive in and explore 13 ways to grow your landscaping business.
1. Set clear goals
Growing a thriving landscaping business starts with setting goals that paint the picture of where you want your landscaping venture to be. Dive into the numbers, reflecting on the past year’s revenue, staffing, and overall performance. Use this insight to set measurable objectives and actionable strategies. Whether it’s assessing your staffing needs or forecasting sales, envision the growth you aim to achieve in the upcoming season. Tackle the challenges of seasonality head-on by aligning your staffing and capacity with the demands of the peak months.
2. Begin early
As the popular saying goes, the early bird gets the best worms, so when spring rolls around, seize the day and kick off your landscaping game. Depending on your location, those warm months are your golden ticket. You can stay ahead of the pack by serving ads and persuading clients to display your sign in their yards. A simple card or brochure can also be your ticket to door-to-door success, spreading the word about your stellar services.
3. Retain existing customers
The 80/20 rule suggests that 80% of your business success is thanks to 20% of your awesome clients. These play a crucial role in getting word about your business out there, so it’s crucial to keep that bond strong. Be the friendly face of your business, not just the one hidden behind the mower. Also, implement regular check-ins, as they are key and help you stay connected with your clients. Ask your clients genuine questions about their needs regarding their lawn and any other demands or concerns they may have. Keeping these loyal people in your corner is a terrific way to grow your landscaping business.
4. Upsell your services
Running a landscaping business involves many moving parts, including irrigation systems and flower bed maintenance. You can also extend your green-thumb expertise to lawn care to provide your customers with all-round services. Instead of keeping what you have to offer under wraps, encourage your happy clients to explore more of your landscaping expertise. Shout it from the rooftops or at least from your website and social media. Embrace all kinds of marketing, from print materials to online showcases. Also, it may be time to nudge your prices up. If your landscaping prowess is worth its weight in gold, let your rates reflect your landscaping success. This step will help you keep up with changing costs and help your business to blossom in every season.
5. Upgrade your toolkit
It’s time to arm yourself with the right tools if you’re looking to take your landscaping to the next level. Your tools aren’t limited to just your shears and lawnmowers. There are applications and software that allow you to improve other aspects of your business, including tracking your accounts for optimal planning and team coordination. Plus, with handy apps, you can manage accounts, invoices, and routes on the go. Additionally, suppose your team is always on the road with lots of tools and heavy loads. In that case, you can explore resourceful options like small business gas card benefits for cost-saving, profit maximization, and making every dollar count.
6. Conduct frequent internal reviews
Keep the pulse of your landscaping business beating strong by embracing frequent internal reviews. You may think of it as your quarterly business checkup. For instance, every three months, conduct a holistic analysis of your company’s performance, examining its strengths, weaknesses, opportunities, and threats. In the ever-changing landscaping industry, these reviews provide a crucial snapshot of your services, customer relationships, pricing strategies, profit margins, and more. And instead of doing it alone, tap into the collective wisdom of your team and clients. Their valuable feedback can unearth insights that might be hiding in plain sight, ensuring your business thrives and evolves with the seasons. After all, growth is a team effort.
7. Own your local turf
There’s no place like your local community when it comes to landscaping. Instead of casting a wide net, make it your mission to own the neighborhood. Concentrate your efforts and resources on a few key areas where you can truly make an impact. By doubling down on these high-reward zones, you’ll saturate the market and become the go-to landscaper in your community. It’s like planting seeds in fertile soil – start small, watch them grow, and gradually expand your reach. This strategic approach is especially crucial in hotly contested markets. So, put down roots, grow your local presence, and let your landscaping business flourish where it matters most.
8. Introduce a referral program
As a savvy small business owner, it’s worth noting that word-of-mouth is an excellent resource for multiplying your client base. You can kick this resource up a notch with a killer referral program. It’s a win-win scenario where your clients score some freebies, and your business gets a boost. Consider sweetening the deal by offering complimentary services like a free mow, hedge trim, aeration, or other attractive options, especially during the off-season. You can never go wrong throwing in a gift card to a local greenhouse or a partner business. It’s all about spreading the love and watching your business bloom.
9. Boost your marketing
It’s high time to boost your marketing efforts if you aren’t doing that already. Social media, for instance, can be a top resource, especially in the visually stunning realm of landscaping, and platforms like Instagram, Facebook, and Pinterest are your go-to. Show off your masterpiece transformations with before-and-after photos, flaunt an array of plants, trees, and flowers, and sprinkle in some inspirational snapshots. You can also start a blog to market content on your website, add a gallery to showcase your best projects, and share enticing case studies. Likewise, offline marketing can work wonders, too, helping you conquer your turf and truly own the neighborhood.
10. Actively participate in your community
As a landscaping business, being actively involved in your community is like planting the seeds for growth. When Mother Nature decides it’s not a workday, shift your focus to building connections. Become the local hero by sponsoring teams or events, networking in entrepreneurial circles, and striking up alliances with fellow businesses. This network does not only develop into new business opportunities but also swings open doors you never knew existed. Indeed, one research mentioned that connecting with individuals, sharing experiences, and collecting key contacts and knowledge that might benefit your job today and in the years to come are all part of networking.
11. Switch up your schedule
Have you ever thought about ditching the usual 5-day grind and embracing the goodness of a 4-day work week? Switching from the usual 5-day work week to a 4-day work week comes with its perks. It helps you reduce the likelihood of overtime stress, trim down your gas costs, and give your vehicle a breather. Plus, you get to watch your crew kick it up a notch in the efficiency department. Although your team may not be used to it initially, when you assure them of 40 hours, overtime, and an extra day off weekly, they’ll be eager to embrace the new schedule.
12. Be responsive
Staying responsive in your landscaping business is all about being there when your clients need you. First off, make sure there’s always someone on hand to pick up calls and answer inquiries throughout the day. Quick responses to potential and existing clients show you mean business and also highlight your professionalism. You can leverage technology by setting up a nifty voicemail system or using messaging apps for speedy communication to make things smoother. You may also introduce a follow-up system to keep in touch with leads and clients, letting them know their questions and needs are your top priority.
13. Cultivate an entrepreneurial environment
Creating an environment where innovation and growth can thrive is an excellent way to position your landscaping business for success. Get your team buzzing with creativity and a knack for problem-solving. Give them the chance to level up their skills, making them feel like the champions they are in their roles. Make teamwork a vital part of your workplace, appreciate collaboration, and make sure everyone knows their contribution is gold. It’s all about creating a workplace where idea sharing isn’t obstructed. Be the cool boss who’s up for change, riding the wave of new tech and trends to stay a step ahead. Keep the talk flowing with communication that’s smooth and clear so everyone’s in sync. By infusing that entrepreneurial vibe into your landscaping team, you’re not just lifting spirits but setting your business up to thrive in a wild, competitive market.
So there you have it – 13 surefire ways to grow and take your landscaping business to the next level. While implementing the above list might appear daunting, you may consider taking it step by step instead of overhauling your entire operations. This way, you can grow your business without overwhelming yourself, your team, and your operations.