93% of marketers claim that using videos is an essential part of the success of their marketing strategy.
Videos, in general, are a great way of keeping your audience hooked to the content and even distinguishing yourself from competitors.
So, when you think about it, everybody watches videos on their mobile, so this is an opportunity for you to enhance your video marketing strategy.
Well, let’s not wait any longer and check out the eight tips you can use to enhance your video marketing strategy.
8 Video Marketing Tips You Can Use
1. Use an automatic subtitle generator
An automatic subtitle generator is a great option to use for your videos. Videos are best watched when you add subtitles to them. Most subtitle generators are free to use and have 85% to 99%.
You can use plenty on the internet, like Happy Scribe’s automatic subtitling software. Not only that, but a subtitle generator can also help you in SEO, sharing rate, engagement rates, and so much more.
2. Define your niche
If you are trying to market to everyone, you are marketing to no one.
This applies to video marketing as well. It will help if you make video content relating to your audience whenever you create videos.
In order to do this, you should determine the following:
- How can you communicate your message to them?
- What kind of challenges are they facing that you may be able to help?
- What kind of social channels are they using to watch your videos?
3. Set up a posting schedule
Whenever you post regular content, your audience is waiting to see what is next. Avoid posting videos with random dates because that will only de-motivate viewers. Think of new updates you can post each week and tell stories. Even try breaking apart the stories.
After, start creating a publishing schedule. Setting up a consistent publishing schedule will encourage viewers to come back and stay engaged with your content. Additionally, you can try making videos that will scale up to big news or a new product launch.
There are many posting schedule software on the internet. You can try Buffer’s posting schedule as a start which allows you to schedule your preferred posting times.
4. Include demos and tutorials
If you have a product and need to explain how to use your product or service, then making a demo or tutorial in your videos can be really helpful for your audience. Before purchasing your product or service, your audience can watch your video and see if it is the right purchase or not.
Whatever kind of product you sell, consumers will always have questions they will ask in order to find out if they are making the right purchase or not. Include common questions you hear in the video, and this will serve as a guide for them.
5. Tell some stories
Yes, video marketing can be stories too. In fact, even Forbes mentions that storytelling will beat statistics 100% of the time, which means that when the story is interesting, you will have people’s attention faster than you can imagine.
Instead of only introducing yourself, your goals, your products, try to look for ways to tell stories about them. Include a story of how your product changed a client’s life or something else you can think of. It will work!
6. Try using social proof
Social proof greatly influences people on who they will choose to do business with. People will usually look at others such as testimonials, reviews, and even endorsements. Having positive claims about your business directly impacts its performance. Google Search Central’s social proof on YouTube is an excellent example of great reviews. They have a great engagement rate, many likes, and even a good number of subscribers.
So, in this case, when you are making videos, you can consider social proof as to the views, comments, likes, and shares your video will get. The more popular it gets, the more others will want to view it as well, and the more it will get exposed on social channels.
7. Include a CTA
It is essential to wrap your videos up with a call to action (CTA). This is a common term used in marketing to make viewers take the next step into purchasing your product or service.
If you want to write a powerful CTA, then here are some tips you can consider:
- Put the CTA somewhere visible and don’t make viewers scroll to find it
- Make sure the CTA fits the content of the video
- Try including the CTA at the beginning of the video
- Make the CTA obvious, for example, it has to be included in the video so viewers can proceed further
8. Optimize your video
In order for people to watch your videos, they initially need to find where your videos are. This is especially crucial for massive platforms such as Google and YouTube.
Whenever you seek to optimize your social media videos, you have to optimize based on your social platform.
- Instagram: videos are the best when you share them on your stories or upload them as an Instagram Reel.
- Facebook: Keep your videos short and upload them directly on Facebook
- YouTube: Don’t optimize your video right away, but try waiting for up to two weeks. After, you may start making tweaks.
Optimizing videos also means optimizing the SEO of a video. Here is what you can do to optimize your SEO to the maximum:
- Include links to your website
- Use keywords tags
- Use high-quality thumbnails
- Optimize videos for mobile usage
- Include catchy and short titles
- Include keywords in the title and description
Wrapping it Up
Well, that’s about it for this article. These were our eight tips that you can use to improve your video marketing. Carefully read each tip and incorporate it with your video marketing strategy. Above all, make videos for your audience, and don’t forget about storytelling. The best videos are the ones that are fun to listen to and make you want to watch another one right after.