When you run a small business, you’re always looking for ways to help it grow. Getting new clients and customers is a must – after all, it’s your livelihood. Even if you have no desire to own the biggest business in the world, scaling up and making more money is always welcome in the early stages.

If you’re running a small business and looking for strategies to boost growth, you need video marketing. If you’re not doing some kind of video marketing already, then you are missing out on increased engagement, increased conversions, increased sales, increased social shares – you get the drift.

So, why is video marketing so special? What makes it superior to pretty much every other kind of marketing out there?

People Love Watching Videos

Short and simple: people love to watch videos. Most of us would choose to watch a video of the news, rather than reading about it. But even if you’re more of a reader, you can’t deny that watching videos is fun. It’s engaging. It’s often more interactive than reading articles and blog posts.

That’s why video marketing is so successful as part of your content marketing plan. It’s 2020, and YouTube has overtaken everything as the biggest and most popular social networking site in the world. If that doesn’t convince you that video is necessary, nothing will.

People Buy After Watching a Video

People who watch a video about a product or service are more likely to buy it afterwards. And it doesn’t really matter what kind of video it is. Wyzowl found that eight out of ten consumers will purchase an app or software program after watching the brand’s video. According to Google, videos are most used by consumers to consume product reviews, educate themselves further on a product or service before buying, and even to act as a shopping list to remind them what they need to buy.

Video Reduces Your Website’s Bounce Rate

Are users visiting your website and bouncing straight back off it? If your bounce rate is high, it could be because you don’t have any videos. According to Forbes, the average user will spend 88% more time on a website that has video on it compared to one that does not. That fact alone should convince you that video is an engaging marketing method no matter the demographics you’re targeting. It could also have something to do with the fact that viewers will retain messages easier when they view it in a video compared to reading it. Find a Miami video production company to make a show-stopping video for your website.

Video Gets You More Leads

A study by Optinmonster found that marketers who use video get 66% more qualified leads annually compared to those who don’t. And as if that wasn’t good enough, they also achieve 54% more brand awareness. It’s no surprise that 87% of online marketers are now using video content to grow their business.

Video marketing for your business pays off massively – and with so many production companies and DIY tools available today, getting started with video for your business is easier than you think.