The business world is filled with slogans that promise customers the world but don’t always deliver. From hollow marketing platitudes to overeager entrepreneurs who don’t fulfill their end of the bargain, what you hear isn’t always what you get.
How do companies who promise things like transparency in the digital era exceed user expectations? The point isn’t just to attain the basic standard of “transparency” but to outperform rivals by offering exceptional experiences.
Let’s take a closer look at how the leading real estate technology has managed to achieve just that.
Thought leaders like Regan McGee are tackling the lack of transparency that has beset their industries. McGee’s platform Nobul brings this transparency to the real estate industry by letting prospective homebuyers see the vital statistics of a whole slew of real estate agents, so they are free to choose the one that best meets their needs.
If you walked into a brick-and-mortar real estate agent’s office, the realtors probably wouldn’t line up to woo you and get your business. However, when you use Nobul, all you need to do is list your budget and describe what you’re looking for in a home, and agents will compete to represent you.
Often, they’ll even include freebies like extra services or even cash back if it means they can be the ones to sell you a home. It’s essential that the platform doesn’t accept money, so agents can’t pay to get ranked or listed. Just pick the agent whose sales history, commissions, and services align with your needs, which is easy to do when you have full and easy access.
How does a customer know that a company is truly trustworthy and reliable? It may be helpful to look at it from the opposite point of view: you know a company isn’t trustworthy if they’ve had a privacy or data breach.
There are different kinds of breaches, and they aren’t all the same. Some companies deliberately but quietly sell their user’s personal information to third-party marketing companies, while others may innocently but regrettably store user information in a risky way where hackers can get it.
Real estate technology companies like Nobul never share their user’s contact information with the agents on their platform. Instead, all communication is limited to the platform itself. That way, agents will never get your phone number or email address, so they can’t cold-call or send unsolicited messages.
Accountability is intimately connected to results. Customers only feel like they need to hold a company accountable when something goes wrong.
Real estate technology has a way of churning through data so effectively that users get home listings that seem curated for them personally, so closely they reflect what they’re looking for. Users can browse and share listings through the app with friends or real estate agents, create custom searches, or book in-person or virtual tours.
If you facilitate what users genuinely want, accountability will take care of itself.
Businesses today face formidable obstacles, from the ongoing pandemic to an extremely competitive digital environment. Keep the above tips in mind, and you can achieve difference-making transparency, accountability, and credibility for your business.
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