SEO is something that remains necessary in 2024 for many businesses both old and new. However, when it comes to SEO or search engine optimization as it’s referred to, not every business has the internal resources to spend time on it – nor do they know enough about it to make a real difference.
With that in mind, there are some useful tips that will help if you’re looking to improve upon this area of business.
1. Avoid AI-generated content
Artificial intelligence is a technology is something that’s certainly picked up in popularity in recent years. As technology has improved, so too has its influence in many areas of business.
While AI is helpful, it can also be a hindrance. While for some areas of business, it can be somewhat effective, for others it might be causing more damage than good. For example, making use of AI-generated content is all well and good but when it comes to the tone of voice and style, there’s nothing like the real human voice.
With that being said, you shouldn’t use AI-generated content for SEO as it can damage the quality and popularity you’ve achieved so far as a business.
2. Educate yourself on the basics of SEO
What are the basics of SEO? Even in today’s digital world, many businesses are somewhat unaware of how SEO works and how it can best be implemented. It’s worth knowing the basics in order to get started. These basics include any of the following:
- Create quality content both short and long-form.
- Include alt text for images and media.
- Compress media for page load speed.
- Use meta description and keywords for ranking on search engines.
- Master internal and external linking.
3. Outsource your needs if you’re limited on in-house resources
Where you need to, outsource your needs as a business if you’re limited on what’s available in-house. You might not have any team members currently who are skilled in this area of technology. Therefore, it’s important that you look to outsourcing your SEO requirements should they be needed.
The worst thing you can do as a business is to hold yourself back and that can happen when it comes to approaching SEO.
4. Create consistency in your content
Consistency is essential throughout all parts of the business, whether that’s your branding or quality of customer service. The same goes for your content and it’s a great way of boosting your SEO too.
Start looking at the output of content you’re generating so far and whether this can be improved upon. You might find that you need to work on creating more content and even trialing out a content schedule to boost your efforts in content creation.
5. Don’t forget to optimize your website regularly
Finally, don’t forget to optimize your website regularly in order to keep its ranking on the search engines. If you don’t stay on top of it, chances are, you’re going to end up falling behind!
Practicing SEO is a great way to improve your business in 2024, so make sure to use these tips to get the most out of it.