When you’re running a shop, it’s important to have all the necessary tools on hand to make your customers’ experience as smooth and easy as possible. One of the most important things you need is a good POS system. But what else should you have on your counter? Here are six things that will help encourage impulse buys and make your customers’ experience more enjoyable.
1. POS System
As we already mentioned, the first thing your shop counter needs is a POS system. A Point of Sale (POS) system is a computerized system used by businesses to track sales and inventory. It usually consists of a cash register, scanner, and software that helps manage sales, track inventory levels, and accounting. POS systems are great for businesses of all sizes, but they’re particularly helpful for small businesses because they can help save time and money. If you’re interested in improving your business, you can read POS system information at posusa.com about how to find the best one for your needs. In addition, you can find many different types of POS systems on the market, so it’s important to do your research before making a purchase.
2. Gift Card Holders
Another important thing to have on your shop counter are gift card holders. Gift cards are a great way to encourage customers to spend more money in your store, and they’re also a convenient way for customers to give gifts to loved ones. If you don’t already have gift card holders, you can purchase them online or at most office supply stores. When it comes to creating a gift card holder, you can either buy a pre-made one or create your own. If you’re feeling creative, you can even make your own out of recycled materials.
3. Encourage Impulse Buys
Besides gift cards, another great way to encourage impulse buys is by displaying items near the register that are small and easy to purchase. Impulsive buying is defined as buying something on the spur of the moment without any planning or thought. While this might not be the best way to encourage people to make major purchases, it can be a great way to get people to buy smaller items that they may not have otherwise considered. Some examples of impulse buys include candy, gum, tissues, chocolate bars, etc. But if you are a clothing store, the possibilities are even better. You could display items such as socks, hats, and scarves near the register. In addition, you can also display sunglasses, hair ties, and other small accessories.
4. Give Them a Chance To Browse
If you have an e-commerce site but don’t carry every single SKU in your store, allow customers to browse the rest of your catalog. You may simply accomplish this by providing your associates with tablets to utilize when talking with customers. Or how about clients who want to shop on their own? Place tablets near the checkout counter so customers may browse your online store. Having a tablet on a shop counter is great for many reasons. First, it gives customers the chance to browse your entire catalog even if you don’t have every item in stock. Second, it allows customers to make purchases even if they don’t have cash on hand. And lastly, it’s a great way to upsell and cross-sell products.
5. A TV Behind You
While this may not be applicable to all businesses, if you happen to have a TV in your shop, make sure it’s placed so that it’s visible from the counter. This is a great way to increase customer engagement and encourage people to spend more time in your store. You can use the TV to play commercials, product videos, or even just show pictures of your products. You can also use it to display your store’s hours, promotions, and events. If you don’t have a TV, you can also use a computer or tablet to display similar content. Customers will appreciate being able to see what’s going on in your store, and it will help them make better purchasing decisions.
Last but not least, don’t forget to decorate your shop counter! This is a great way to make your store more inviting and increase customer satisfaction. You can use decorations to add color, interest, and personality to your store. Some great ideas for shop counter decorations include flowers, plants, banners, flags, and signs. You can also use lighting to create a more inviting atmosphere. By decorating your shop counter, you’ll create a more pleasant shopping experience for your customers and increase the likelihood that they’ll make a purchase.
These are just a few of the things you need on a shop counter. By having these items on your counter, you’ll be sure to encourage impulse buys, give customers the chance to browse your entire catalog, increase customer engagement, and make your store more inviting. So what are you waiting for? Start shopping for shop counter supplies today!