From time to time, businesses will need updating. As the world evolves and peoples tastes and attitudes change, so businesses and brands must evolve too. With the UK economy shrinking last year, many business owners will be looking for ways to stand out amongst the competition when the world opens up again.
If you are considering rebranding your business in the near future, it’s important to remember there are many factors to a rebrand. If done successfully, a rebrand can invigorate your customer base. If done poorly, you risk alienating your customers.
We run through some key things to consider before you rebrand.
1. Consider the Look of Your Business
One of the biggest things customers will notice about your rebrand are the visual elements. Whether it’s a brand new logo and brand strategy or redecorating your business premises with colourful spray paints and furniture, make sure you stay consistent across your business.
It is worth employing designers and decorators to help you with the visual aspect of your business to ensure a high-quality finish to present to your customers or clients.
2. Revitalise Your Brand Message
Brands, just like people, change and evolve, and with so many huge changes happening in the world you will probably want to update your brand message too. Perhaps you’re moving your coffee shop to vegan and plant-based model or focussing your business efforts on sustainability. No matter what it is, make sure your message is updated too.
Messages cover all your rebrand touchpoints including marketing collateral, design, packaging and more. So, don’t forget to let you message guide your decisions.
3. Offer New Products or Services
Your rebrand might have been sparked by a new product or service you want to offer customers, or it might have inspired them. Whatever the reason, launching a new product at the same time as your rebrand is a great marketing tactic to get people interested and noticing your rebrand.
Remember to keep any new product or service relevant to your business and that it adds value to you customers lives. You could also offer discounts for loyal customers as part of the rebranding project.
4. Stay True to Your Brand DNA
Whenever you decide to rebrand, it is important to remain true to your brand DNA. Rebranding is about moving your brand forward but staying true to what your business offers. You want to keep your loyal customers, while attracting new ones. It can be a difficult balance to strike.
Before you rebrand, write down your brand values, survey your loyal customers about why the love your business and keep this in mind throughout the project.