Did you know that over 90 percent of businesses have a website? While having a website may seem common sense, your business must have one to market your business correctly.
Since having a site is so common, you want to make sure that it’s great if you want to draw in and impress potential customers. However, this may leave you wondering how you should go about it.
But what is a good website, and how do you even begin to make one?
We want to help you with the digital visibility of your business with our professional website services and more. This article outlines everything you need to know before starting on your website.
1. Choosing a Domain and Hosting Service
A domain name is an address for your website, and the hosting service acts as an online storage space. When you buy a domain name, make sure it’s easy to remember, spell, and type. It should also be relevant to the content of your website. Selecting a domain name with a good keyword that represents the website’s content is also essential.
Finding a reliable hosting service is also essential to ensure your website is secure and fast. When deciding on a hosting service, look for one that offers plenty of storage, reliable uptime, and top-notch security.
Research hosting companies and find one whose plans are easy to understand. Research online reviews to make sure you’re making the right choice. Additionally, compare plans to get the most out of your money.
2. Backend Services
As a basic overview, backend services refer to the processes behind the scenes that help make a website function. They handle server-side processes, store data, and provide an avenue to access it.
Before making a website, it is essential to consider factors such as scalability, compatibility, and ease of use. The web server and the database must also be reliable and secure.
3. Create a Clean Design
It starts by knowing the website’s purpose, the target audience, and what message the website will deliver. It is essential to utilize white space and limit the number of colors. Use standardized fonts and be consistent with spacing and elements. Make sure to abide by typographical standards.
Keeping the design clear and using only a few or too many effects can accentuate the layout. Ensure that you can find a good balance.
It helps to create a recognizable identity that can tie together website design, content, and visuals. Knowing how to create a consistent message through branding is vital. Create a logo that individuals can associate with your website and products. Your logo should reflect your brand values, such as professionalism, innovation, or simplicity.
Remember to use the same consistent font and color scheme across your website. It will help to create an identity and reinforce brand values in all aspects.
Additionally, it is essential to create branded imagery on your website that reinforces your message. It should be identifiable, concerning, and memorable to customers.
5. Having an Original Content
It is essential to ensure that the content on your website does not infringe on another person or organization’s copyright or intellectual property. It will help protect you if someone takes legal action against you for using copyrighted work or intellectual property.
Additionally, the original content will help ensure that your website remains distinctive from other websites and that users are not redirected from your website to other websites. It is also essential to research any content you plan on posting to ensure that it is accurate and up-to-date.
6. Using a CTA
A CTA is a prompt or command that encourages website visitors to take a specific action, such as signing up, downloading a form, subscribing to a newsletter, or making a purchase. CTAs can drive website user engagement, lead generation, and sales when used strategically.
A compelling CTA should stand out from the rest of the website content, be clear and concise, and direct visitors to the desired action. Incorporate strong language such as “Sign Up Now” and “Order Now,” and consider adding incentives such as discounts and free shipping.
7. Ensure Fast Loading Times
Sizing images appropriately and using font formats such as WOFF2 can also help decrease load times. Optimizing the server can also be beneficial by ensuring that only a few requests or resources are coming from the server at a time. Furthermore, ensuring your page size is kept to a minimum and using browser caching can provide fast loading times.
8. Have an Active Blog
A blog gives customers and potential clients a better understanding of your business, mission, and values. It can also serve as an outlet to optimize your website on search engines such as Google and Bing.
Make sure your content is consistent, informative, and engaging. Aim to post regularly and promote each post on social media. Optimize your blog posts with appropriate keywords and ensure they are tied to your website. Blogging can be time-consuming; however, it is worthwhile in the long run.
9. Mobile Responsiveness
Many websites are designed for desktop and laptop platforms, so you must also optimize them for mobile devices. Responsive websites will adjust their navigation, imagery, and structure to fit the user’s device of choice automatically. It ensures a better user experience as they only have to zoom in and out to view the content or even need help accessing certain features. Utilizing the assets of a professional web design company can also help create a better and more user-friendly mobile site.
Creating a website requires careful planning and consideration. It helps to start with a strategy and build a website that meets customer needs, focuses on user experience, and optimizes it for search engines.
Supporting content should also be created with thoughtful design choices and user engagement in mind. Start building your excellent website today!