Since the start of the pandemic, we’ve seen countless new businesses sprouting up, with more than 85,000 online businesses launching throughout lockdown.
There are many things you must consider when starting your own company, from your business goals to your finances, to your employees and all the equipment you require to get started. But perhaps most important of all is your marketing strategy. A strong marketing strategy is where you can really begin to generate success for your organisation.
But what makes a good marketing strategy and what exactly should it entail?
In this article, we explore a few key elements to consider when drawing up your company’s marketing strategy.
1. Social Media
In this digital age, if you’re not on social media in some form, you’re not on the map at all. Whether it’s Instagram, Twitter, Facebook or LinkedIn, there’s an audience for everyone across these handy platforms. If you have room within your marketing budget paid social media ads are a brilliant way of targeting your chosen demographic that you wish to tap into.
Paid ads allow you to pinpoint specific genders, ages, locations and even hobbies within a chosen radius. This is of incredible value to any new business as it allows you to get your brand in front of the right people from the get-go.
Pay per click (or PPC) is a marketing method that allows advertisers to pay a fee each time one of their ads is clicked. It’s a way of purchasing visits to your business’s website.
The most popular host platforms for PPC are search engines, such as Google, as they allow advertisers to display relevant ads to what people are browsing for. If you’d like to implement PPC within your marketing strategy, you may wish to hire a marketing agency specialising in PPC that can help you get started.
Search Engine Optimisation (or SEO) is the process of optimising your website to improve its visibility on search engines, such as Google. The more optimised your website is, the higher Google will place it on the search results page.
You can immediately see why this could be of huge benefit to your business as if you can rank higher than your competitors, you’re more likely to grab the attention of the customers searching for your products or services. One of the best ways to improve your website’s content, is by including keywords within website copy. The more relevant these are the better, as when Google scans your website’s content, it can see these and will boost you up its search page as a result.
A solid marketing strategy that consists of not just one, but all these approaches will have your business well on its way to sustained success. Not only will it spread the word of your business to the masses, but it will allow you to grab any opportunity to gain traction and new clientele.