You want to grow your business, but you aren’t sure where to find customers. Have you thought about using your friends, family, and other contacts as potential customers? You may think that they would be annoyed by your attempts at selling to them and that they might block you or kick you off their friends list. That will only happen if you go about your marketing the wrong way.
We have some great tips for making sales off your contact lists, even getting friends and family members to buy from you directly or spread the word for you. Here is how to do it.
Instead of bombarding your friends with requests for sales, you can simply place advertisements on your feeds and status updates. On WhatsApp and other social media services, set your ad as your status, making sure the ad is attractive, has appropriate contact information, and will not offend anyone who sees it. Make sure you are aware of who is seeing the ads and how it might be interpreted. If you sell lingerie and your granny follows you on social media, you may want to limit who can see the status updates.
You can make a post with your business ad on all social media sites you are on. You don’t have to tag anyone in it, since that can seem too direct and bold of you. Don’t beg on your post or in the comment section, as that makes you look desperate. If people are interested in what you are selling, then they will let you know. Don’t make them feel like they are obligated to buy from you just because you know each other.
Encourage Ad Sharing
Your friends may not want to buy what you are selling, but they probably want to support you in ways that won’t cost them any money. Many of your friends would likely be very happy to tell others about your business if you make it easy for them to do so. You can give them business cards to pass out or make your social media posts shareable and encourage your friends to spread the word.
Once again, don’t be pushy with advertising to your friends. You can simply make your business post and then say something like, “I would really appreciate it if you could share this on your social media or status.” That’s it. Nothing needs to be added to it, and if you make it simple like this, then you won’t come off as pushy. People will understand that you need to promote your business and make some money, and they should not hate you for that at all. If someone on your contacts list reaches out to you about sharing your content or business with others, you may want to provide them multiple links or ad sheets for them to spread around.
Look for Sales Opportunities
If you take a genuine interest in people, you will get to know what they like, what their needs are, and what makes them happy. Conversations about your business will naturally occur, and you may find opportunities to promote your business or to get them to refer you to their friends.
Anyone you come into contact with is a potential customer or referral. Talk to your house cleaning specialists in Miami and your landscaper. Find out more about them and look for chances to pass on a flier or business card. They may not need your business today, but in the future, they may want to look you up again.
There are sales opportunities all around, if you work to notice them. It will help to grow your contact lists, adding people you come into contact with to your social media platforms, as long as they are okay with it. You can send friend requests to anyone who does work for you or who delivers to your home. Tell them that makes it easier to get in touch if something goes wrong, and they will likely be fine with it. They may not even leave your friends list after your business is concluded with them.
Keep the Leads Hot
If someone from your contact list asks you about your business and shows interest in buying from you, then you need to keep the conversation going. Keep them warmed up, because when a conversation goes cold, they can lose interest. You don’t have to bombard them with pictures of products or advertising, and you can just keep things casual but continuous. The goal with these kinds of conversations is to keep your business in their mind all the time. That type of relationship is more likely to develop into sales for you.
Identify and Meet the Need
If you pay attention to people on your contacts lists, following their statuses and posts on social media, you will see opportunities to meet their needs. They may talk about something that they are struggling with or something they are interested in, and you may notice a chance to step in and provide exactly what they are looking for. Engage with them directly then. Don’t just send out a general status update or social media post about your business and expect that they will see it. Instead, casually introduce your business to them, connecting it to what they were talking about. You can do this on their post or status or directly in their inbox. With this method, you paint yourself more as a caring individual than someone who is chasing relentlessly after sales.
Keeping a business going on your own without an advertising team is tough. But you can take your contact list and turn many of those people into customers if you gradually and naturally introduce your business to them. Avoid pushy behavior and look for chances to make a sale when you think your contact might be interested.