Buying a home is one of the biggest, most important decisions a person will make in his or her life. Real estate agents sell home after home, but remembering that each sale is a major event for their clients can help agents stay invested in their work. Here are a few tips to help you get ahead in your real estate career.
Create Compelling Listings
Before you can get potential buyers into the homes you’re selling, you have to get them interested. According to Paul Daneshrad, more and more buyers are doing a significant amount of their real estate shopping online before they visit any homes. This gives them the advantage of seeing many more homes than they could in person. Be sure that your online home listings are accompanied by plenty of high-quality photos, and take the time to write engaging sales copy about each home you have listed. Buyers have the ability to look at every home listing in their area when they’re shopping online, so you want yours to really shine.
People are connected to one another in more ways than ever before, and this leads to an expectation of instant access. When your clients call, text, or email you, they expect a quick reply. Everyone has their phone with them pretty much all the time, so there’s an assumption of constant availability. It’s also natural for clients to feel as if their home purchase is your only concern, no matter how many clients you actually have at one time. Help each client feel like your top priority by responding quickly to any inquiries they have.
Educate Your Clients
Although you’ve been through many home purchase transactions, your clients probably have not. Give them all the information they need, ideally before they ask. The home buying process can feel complicated, and giving your clients detailed information every step of the way can help them feel more competent. Make sure they know what to expect as they submit purchase offers, sign contracts, and prepare for the closing process. Also, be aware of the various tax benefits that your clients might be able to take advantage of, and share this knowledge with them if it’s relevant.
Putting your clients first in your real estate business transactions can help you build a flourishing career as a real estate agent. Anticipate their needs and be there to provide help throughout the home buying process.
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