Can you feel the chill in the air? Winter is coming! Does that give you “Game of Thrones” vibes? This guide, however, is not about Westeros or dragons. Instead, let’s focus on something more important – marketing during the winter season. With the holiday season fast approaching, it’s essential for businesses to have a solid marketing plan in place.
When winter comes, everything around us gets covered in a beautiful white blanket of snow. For businesses, their marketing strategies have to change to fit the season so as to improve sales, attract new customers, and delight the existing ones. One way to do that is by incorporating winter inflatables in your marketing campaigns. Inflatables can be creative and effective marketing tools to get people talking, pique their interest, and convince them to give your brand a try.
In this guide, we’ll explore some different ways that businesses can leverage winter inflatables to enhance their marketing success during this time of the year. So, if you’re looking for a way to make your brand stand out this winter, read on!
Winter inflatables are eye-catching and memorable, and they can take a normal marketing campaign to the next level. They come in a variety of shapes and sizes to suit your specific needs, including inflatable snowmen, polar bears, and igloos, as well as standard inflatable structures like arches and tunnels.
But the possibilities don’t stop there. You can even get personalized large winter inflatables that perfectly fit your brand. You only need to contact an inflatable manufacturer. By working with an inflatable manufacturer and sharing your unique vision, you can bring your designs to life and create a truly one-of-a-kind experience for your customers.
Here are a few ways that winter inflatables can help you stand out in the snow and set you up for marketing success.
Imagine walking up to your business and seeing a huge inflatable snowman towering over your premises, decked out in your brand identity elements like your colors, your brand logo, and fonts. That’s like killing two birds with one stone. One, the branded snowman adds a dose of seasonal cheer. And secondly, it draws attention to your business, acting as a beacon for customers and passersby alike.
The best part about the branded snowman is that it is incredibly versatile and can be customized to fit a variety of industries, from retail stores and car dealerships to restaurants and event venues. Whether you’re looking to add some festive flair or make a lasting impression, an inflatable snowman is a surefire way to stand out this winter season.
Santa Claus is another winter icon that you could get an inflatable version of to promote your business. It is sure to captivate your audience and infuse your marketing efforts with the festive spirit. For starters, you can go all out by setting up a massive inflatable Santa Claus outside your business with a sign that says “Welcome”. As people pass by, they’ll be drawn to the jolly figure and feel drawn to your store. And as they step inside, they’ll be greeted with a festive atmosphere that will put them in the holiday spirit.
Another way to use an inflatable Santa is to create a custom inflatable of Santa Claus holding your product. Just play around with it. There is no limit to how you can customize inflatables.
This simple, yet effective marketing strategy is sure to captivate your audience and set your business apart from the rest.
How about you use winter inflatables to create an unforgettable first impression for your guests? You could employ inflatable archways for branding purposes to entice potential customers and lead them into your store. To make them even more impressive, we recommend you adorn them with snowflakes and winter motifs – alongside your business brand element. This will ensure they catch the eye of anyone who passes by.
But that’s not all – winter wonderland archways also provide the perfect backdrop for photo opportunities, encouraging customers to snap a picture and share their experience on social media. By doing so, they’ll get user-generated content which will help organically expand your brand’s reach, which is always a plus.
Do your business have a mascot? If yes, you should consider creating an inflatable version with a frosty winter makeover. This festive addition will help reinforce your brand recognition to everyone who comes across it. You should also strategically place it at key locations, such as your storefront or outside your office building, acting as an ambassador for your brand throughout the winter season.
If you lack a mascot, an inflatable replica of your product may suffice. A replica can provide potential customers with a physical object to interact with before purchasing the real thing. This will help them become familiar with your brand and make them more likely to recognize it in the future.
So, whether you’re looking to create an unforgettable display that stands out and sets your marketing strategy up for success, winter inflatables are the perfect way to do it. They’re fun, eye-catching, and sure to leave a lasting impression on anyone who sees them.