Every single business in this day and age needs a website. Everyone knows this. But not everyone is technically minded to understand what makes a good website, how to build an authoritative website presence, or even what a website is and how to obtain one.
This post isn’t about shaming technophobes; far from it; being able to create a digital presence is vital for a successful business these days, and neglecting to appreciate how important this is can cost your company.
If you don’t know where to start when it comes to building a website, then read on.
To build a website, you need a hosting partner. These are the people who make sure that your website is up and running. Different website providers offer other packages, and if you’re entirely new and have no technical experience, then looking at managed hosting is the best way forward. Managed hosting is when the website host leases you dedicated servers to host your website and assists with the support and upkeep of those services. When looking at providers, look at their services; if you need help with everything, do they offer this as a package, meaning that if anything were to go wrong and you get hacked, they can assist you.
Your domain name is the name you are giving your website and should be related to the name of the business. In the context of the internet, with so many websites and domain names already existing, it might be a good idea to name your company after you find the right domain name to avoid any issues setting up (it can also be a good idea to check handles are free for this on social media too to avoid having to set up accounts with different names).
Services such as Squadhelp’s domain marketplace make it easier to find your domain name at the click of a button. You can choose from options such as yournewbusiness.com/.ca/.co.uk/.org/.net and many more suffix variations to suit your business needs. Avoid picking a name that has already seen different suffixes purchased, as this means someone else is using this name and your businesses can be mixed up.
A website builder is a great way to start a website without any technical skill or knowledge. To choose your web builder, you need to determine what you will be doing with your website. Will it be a landing page only, or will you be creating a virtual store, a business website with various pages, a blog, and soon? Once you determine your goals, you can find the right website builder to use.
For example, WordPress is a popular platform, and nearly half of all websites use WordPress. It is an open-source platform, meaning you have complete control over how you use it. Shopify is designed for ecommerce stores and offers a simple way to get your shop up and running without having to pay a website developer to create your website for you. Many web builders are on the market for you to use, so do your research to ensure they offer you the flexibility and scalability you will need and that they are easy to install and get started for you.