As we enter a new year, many people are curious about what SEO trends will dominate in 2022. SEO is always changing, and in 2022, it will be more important than ever to rank high on search engines. Although it’s impossible to know for sure, there are a few things you can do to increase your chances of ranking higher in Google and other search engines.
In this blog post, we’ll outline five methods that should still be effective in five years. By following these tips, you can make sure your website is seen by as many potential customers as possible. Keep reading for more information!
1. Content: New and Old
One of the most important things you can do to improve your SEO ranking is to focus on creating new content as Cozab states here. While you might be trying to rank higher and improve page SEO, you could be forgetting to create content. New content is essential for growth, especially since users look at the date of the published content for relevancy.
In addition to this, it would also be beneficial to ensure that all of your older content is updated. As time passes, information is updated, and the things that were thought to be correct in the past could have changed. By updating old content, you maintain relevancy.
2. Focus on Long-Tail Keywords
Another tip to increase SEO rankings, and to target, your audience in a more effective way would be focusing on long-tail keywords. Long-tail keywords differ from generic keywords in the way that they consist of 3-5 words, which makes them much less competitive than generic keywords because they are hyper-focused, and reflect an ordinary search query.
For example, “kids’ shoes for smaller than normal feet” would help your site be discovered, if your audience has kids with feet that are smaller than normal, much better than “kids’ shoes” would. More than this, you should also try to accommodate long-tail keywords by adding relevant and related phrases in the content too.
3. Deep Links
One trend that has become increasingly popular, and seems to be working quite well, is deep linking. Deep linking is quite different from regular links, whether they be internal or external, in the way that it doesn’t just link to a page or the home page of a site. Instead, deep links link to specific sentences, keywords, phrases, and more.
From a user’s perspective, if they are looking for an answer to a question and your site was recommended without a deep link, they might spend a few seconds scrolling to find the answer and then leave. However, since Google is now ranking passages, and if your site is deep linked to the answer of a question that a user has, not only will they spend time on your site reading the passage, they might continue reading to get more context or to see if there is anything else of interest in the content.
4. Be Aware of Emerging Search Trends
Perhaps one of the most important things that you could do to improve your SEO ranking is to be aware of emerging search trends within your industry. As mentioned above, content is essential to increasing your ranking, but if you don’t know what people are searching for right now, then that content is kind of pointless.
More than content, you should focus on optimizing your content for search results. By being aware of the questions that customers are searching for about products or services within your industry, you can not only gain traffic, but also authority by being the figure that is answering the questions.
5. Use Internal Links
Finally, a great way to increase your SEO ranking is by making your site as sticky as possible. A sticky site is, as the name suggests, a site that causes a user to stick around. The longer a user stays on your site, the more search engines will assume you have great content, and the higher you will rank.
One way to increase the stickiness of your site is to use internal links, which are links that link back to a page on your site, rather than taking the user to another site. To do this, you can perform an internal link audit to see which pages can be optimized. In addition to internal links, you could also have a static navigational bar that scrolls down with the user, which has been shown to increase visitor retention.