Customers are the key stakeholders of any given business. The revenue that businesses aim to generate is acquired by selling products to the customer. Hence, it is no big secret that customers must be satisfied with the products. It is extremely vital that businesses record customer feedback to tweak their products and respond to customer demands. Customizing products according to customer wants and needs will ensure that the business is going in the right direction and that profits are being made.
Customers generally have a loud voice about the products and services they purchase, more so in this age of social media, where any mishap can go viral and cause a PR disaster. Customer feedback can be a positive aspect if captured well and translated to customized products. Sales reps can play a key role in gathering customer feedback.
Key Reasons for Recording Customer Feedback
Here are 7 solid reasons to record your customers’ feedback…
1. Customer Satisfaction
Feedback from any source is important, more so when it comes to customers. Analyzing recorded customer data like whether they like certain products, what adjustments should be made, is the pricing satisfactory and the like can help management gain better insight into how to better serve their customers. Field sales monitoring apps like SalesQ by CloudApper have methods to track and record customer data.
2. Customer Retention
Adjusting products by recording feedback can be a great way to ensure customer satisfaction and making sure that customers keep buying. Loyal customers will buy more from the business in the long run, and the goal of the business should be to exceed customer expectations by adequate sales management and production processes to ensure superior customer service.
3. Customer Acquisition
Recording customer data will allow for tweaked products that will help companies gain new customers through positive word of mouth. Niche markets can also be captured by proper targeting and sales force management. Field sales monitoring apps like SalesQ can help identify trends in customer demands and help adjust production values to respond to those needs.
4. Customer Relationship
Every customer is different, and each should be treated according to their likes and dislikes. Good sales managers know this. They also align their sales reps to behave well with their customers according to their preferences. Recording data on individual customers will help the sales team personalize their services and solutions accordingly and will provide sales reps with real-time data to handle a plethora of situations on the field.
5. Customer Profiling
Unique customer profiles can be created along with the inventories they require that can be scanned through barcodes from a barcode database. Depending on customer profiles, customized offers on products can be made, and seasonal trends in demands by certain customers can be analyzed to provide them with better service and increase business profitability. SalesQ by CloudApper is one such sales management app that allows customer profile creation and individual customer documentation.
6. Trend Analysis
Certain customers are prone to buying more of something during festive seasons like Christmas and Easter. Demands for chocolates and sweets usually go up during those times. Businesses can respond intelligently to these trends by stocking relevant inventories so that they can supply items to the market to satisfy demands and meet their goals. SalesQ provides a dashboard that tracks trends in surges and dips in customer demand for certain products.
7. Capturing Customer Feedback
Customers should be asked about previous deliveries and should be requested to share insights they have on current deliveries or any trends or modifications they want to request in general. These data should be meticulously captured by sales teams so they become essential snapshots to the product team.
SalesQ by CloudApper
The relationship between customers and companies is the essential cycle that drives sales. Effective sales managers know how to leverage this relationship for mutually beneficial purposes where both the customer and the company benefits by managing sales reps properly. This is supported by the time tested saying ‘the customer is always right’. A field force monitoring app like salesQ will help ensure that customer feedback is properly recorded and customers are dealt with in the most optimal way possible to ensure smooth sales operations and overall profitability. Sign up now for a 14-day free trial and boost your sales.