If you are still using printed signs to display your business content, it is time to upgrade to digital signage. Video walls are among the most outstanding digital signage types, as they will showcase your content in high-resolution. A video wall consists of many displays that function together to display content as a single unit. In other words, it is a collection of monitors tiled together to create a large screen.
Video walls are available in various display technologies, including LED, LCD, and blended projection. These displays often vary in reliability, cost, brightness, resolution, and other factors. The displays commonly have very narrow bezels to shrink the gap between display areas.
In addition to the screen, a video wall solution also includes a processor to help you control the content. The processor will let you arrange, adjust, and scale the content in real-time. You will also need video wall software, which provides the interface for controlling your digital displays, processors, and content.
LED video walls are popular because they offer high brightness, durability, and efficiency. You can choose between direct view LED walls, indoor LED walls, or blended projected wall systems. However, the images on LCD video walls will be sharper than on LED displays, particularly while standing nearby. The benefits of video walls to a business include:
1. Grab Attention
Video calls are superior to a front projector solution or single screen when it comes to grabbing attention. It is becoming harder to woo people from their mobile phones, and you need eye-catching displays to keep their attention. Firstly, the large-scale size of video walls makes people curious. For example, you will be surprised at the number of people who will stop to take selfies in front of your full HD video wall if you place it in a busy place like a shopping mall.
People love videos. Therefore, you should engage their curiosity with high-quality and crisp videos. Once you attract the attention of passersby, you can then engage their senses with entertaining content.
When installing a video wall, you will have to decide where to install it and analyze your target audience. For example, social media layouts will suit young adults or high-school-going customers. It is advisable to place the video wall in an accessible location to draw in traffic.
2. Flexible Advertising
Video walls provide the flexibility to show fresh content to customers. Firstly, a video wall processor captures signals in various formats and resolutions from a wide range of devices. This means that you can project content from your Mac, PC, or desktop. Unlike video projectors, a video wall can display content from multiple sources simultaneously. Additionally, you can display web content from browsers on computer monitors.
You can use video walls to show a wide variety of content, from in-house videos, movies, wayfinding signage, image slideshows, weather updates, music videos. The content can be changed in real-time, unlike static signs, where the information is updated manually. Video walls also offer unmatched scalability, ranging from massive dimensions to portable systems.
A video wall also allows dynamic content placement. You can place content on a single display, drag it across the display surface, or stretch it across multiple displays. Marketers can manipulate the video wall content to draw more attention to promotions and enhance branding.
One common misconception is that video walls need constant maintenance. However, most video walls are assembled with professional-grade hardware for 24/7 mission-critical uses. This reliability is the reason why these large-format displays are popular in stadiums and airports.
Consumer-grade projectors cannot match the resilience and high performance of video walls. Reliability is especially important when you consider that a projector’s disadvantages include frequent maintenance and interruption by vibration, ambient light, and humidity.
Most video walls have no consumable parts, which means that they need virtually no maintenance. While the initial high cost of video wall systems cannot be compared to projector prices, their low maintenance costs make them more affordable in the long-term. Additionally, the video wall will give consistent service, despite years of constant use.
4. Run a Modern Business
Investing in video walls will show your clients that you look to the future. Technological solutions have impacted every aspect of people’s lives, and you don’t want to remain in the past. If you oversee a business, you have invested in indoor and outdoor fixtures to enhance your brand’s personality. Video wall configurations can be designed to match existing aesthetics and make your establishment look modern.
Video walls are built to look streamlined and neat, and people commonly stare because they look like something out of a sci-fi film. Seamless video walls will give you fresh and exciting ways to connect with your patrons. On the other hand, projectors often leave hanging metals that create a cluttered look. Moreover, concealing projectors takes a lot of time and money.
As it stands, not many companies have ventured into video walls. As a result, companies who invest in these displays will immediately stand out. For example, placing a video wall in a clothing store will instantly create a luxurious and sophisticated aesthetic.
5. High Content Quality
Video walls provide higher resolution since the resolution increases with the addition of every digital display. Therefore, there are no resolution limitations, which means that businesses can create a visual impact more than ever before. As long as you invest in a powerful processor, you can display a massive video wall with zero loss of fine detail.
This capability to display crisp images is what makes video walls applicable in virtually any industry. You can display interesting advertisements to enjoy high engagement with your customers.
Video walls also promise clear images in every setting. Sometimes, images appear washed out on video projectors due to bright light, such as areas with plenty of natural light. In contrast, video walls are backlit, and they provide greater brightness in all settings.
A video wall represents impressive advancements in design and engineering, and it is perfect for modern companies. It will help you capture attention with a ‘wow’ factor, communicate clearly with employees and clients, and entertain guests. Additionally, a video wall will show your customers that you are adaptable and willing to take the next technological step.
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