Are you an entrepreneur? Does your business exist in a cutthroat environment? One important thing you need to know is that for your business to thrive in a highly competitive market you must be able to communicate quickly and effectively with all your customers. One tried and true method that has been tested over the years is that of advertising. Outdoor advertising is the act of installing eye-catching outdoor business signs in the city streets for people to see as they walk by.

This age-old method is not only effective in attracting new customers but can also make your business stand out significantly. If you are looking for signage in Houston, be sure to talk to the team at Humble Signs Co. They are very knowledgeable about everything signage and they will help you bring your advertising idea to life.

Why are outdoor business signs beneficial for a business? Let’s look at 5 reasons why you need to invest in outdoor signage in a big city.

1. You Can Use an Outdoor Sign to Mark Your Location

Most of the time, outdoor signs are associated with specific locations on busy streets. For example, if you own a tiny restaurant that is tucked right in the middle of big banks and clothing outlets, how can you create an impression? Well, you can use a tastefully sized outdoor signage to let everyone know that there is a cute restaurant with friendly waiters and fast WIFI in that location.

As an entrepreneur looking to stand out in a busy street with so many competing businesses, you can also install an illuminated building sign to announce your presence and mark that location. Illuminated outdoor signs will work great if you operate both during the day and night and you are looking for an affordable way to mark your territory.

2. Outdoor Signs Draw Attention and Spark Interest

Compared to storefront signs, big outdoor signage that is placed strategically can promote your business and captivate current and potential customers as they go about their business down the streets. A beautifully done outdoor sign that hangs just above the eye level can capture the attention of commuters stuck in traffic and spark their interest.

When making outdoor signage for your business make sure that you use very few but concise words that communicate clearly and describe the value of your business. Use graphics wisely and ensure that your signage is something that will make potential customers remember you later.

3. Outdoor Signs Are the Silent Salesperson in Your Business

Imagine having a salesman in your business who never sleeps or takes a day off; that’s the impact outdoor signage has on your customers. An outdoor sign can silently guide your customers into your business as it differentiates your shop from the masses.

We live in a digitally-driven world and most businesses nowadays are moved by technology. However, outdoor signage is still a major link between your business and the customers. Ignoring outdoor signage for your brick and mortar store can harm your business in the long run. For instance, you can use outdoor signs to promote your special events and discounts and if you are on a busy street this can effectively increase customer traffic and boost sales.

4. Signs Generate Impulse Purchases

Apart from acting as the silent salesperson, outdoor signage can also push impulse buying on items that customers would never have noticed if the outdoor signage was not there. Most customers leave their homes or offices without the intention to buy anything. However, a dramatic billboard announcing massive discounts and sales on all items can invoke potential customers to walk into your store and make purchases.

Research carried out by the US Small Business Administration showed that about 45% of sales come from unplanned impulse stops and most of them are directly linked to outdoor business signage. 

5. Outdoor Signs Are an Affordable Marketing Solution

If you own a business, you understand that too much or unnecessary spending can bring problems to your business in the future. Compared to other methods of advertising, outdoor signs are an affordable marketing solution to mid-sized businesses and even small businesses. Since sign boards are displayed day and night, 24 hours a day 7 days a week, they provide unhindered exposure and put your brand in front of the masses and you only make a one-time payment.

Compared to online advertising where you have to keep paying for new ads and hoping that they will reach the right audience, an outdoor building sign is difficult to ignore and will cut down on advertising costs that you as a businessman could have omitted.