You don’t need expert statistics to prove that social media is the future of human engagement. Whether we’re reading up on the latest celebrity gossip, watching a how-to video, or catching up with family and friends, it’s hard to find a moment in the day we aren’t glued to our iPads, smartphones, or laptops.
Social media users love to use their favorite apps to share a laugh, chat with friends, or even catch up on world news. There are billions of eyeballs glued to screens this very moment as smartphone users of all ages wake up and start scrolling. In fact, according to a study from 2017 nearly half of smartphone users report checking their phone before they even get out of bed in the morning. What if you could harness that engagement to boost your business?
Let’s explore a few of the top networking apps you can download for free today and how to begin connecting with potential customers and job applicants, boosting your brand awareness, and generating revenue for your business.
Facebook is the “big kid on the playground” in the world of social media, and the most widely used of all platforms. Out of nearly 4 billion social media users globally, Facebook boasts a whopping 3 million accounts as of 2020. Many businesses use Facebook to grow awareness of their brand and capture the attention of future customers and job applicants.
Approximately 65 million businesses are currently using Facebook, as there is a convenient feature that allows you to create a business profile and post content like photos, videos, and job opportunities. The downside of Facebook is its unpredictable algorithm; Even if you’re creating top-notch content for a wide audience of followers, the algorithm can potentially root out content before it reaches your followers’ morning scroll.
Beat the algorithm by investing in targeted Facebook ads to reach your followers and amass new ones. Targeted ads can inspire social media users to stop their scroll and click, whether to buy a product, sign a petition, or apply for a job. If you’re looking to amplify your reach, consider partnering with a professional in modern recruitment to create eye-catching Facebook ads and optimize candidate attraction.
As of 2020, there are over 1 billion users on Instagram, another social networking giant your business should consider. Instagram is all about aesthetics. Whether you have an online business or physical office, you can build your brand identity and boost awareness by posting bright, colorful, and engaging photos and videos on this platform.
In order to solidify your brand identity and keep it fresh, you need to not only create compelling content but engage your followers on Instagram as well. Before you post, ask yourself: who is viewing this, and what do they need to hear today? How can I ask a question that will spark a meaningful connection? Savvy users can tell when your brand is spitting out content and when you’re posting authentically.
Just like on Facebook, you can pay for ads on Instagram that will help lead traffic to your profile, turning casual scrollers into customers and job applicants. Generate new followers by investing in targeted ads on Instagram, or consider partnering with an Instagram “influencer” to organically spark interest in what you have to offer.
In the past 15 years, Twitter has grown into one of the most popular social networking sites in the world. Users can tweet 280 character posts a well as share photos, videos, or content from other users.
It’s easy to create a business profile on Twitter, but the key to this social platform is you must post regularly. Don’t be afraid to find your niche voice and use it to gain followers; for example, the popular fast-food chain Wendy’s has 3.8 million followers on Twitter, and it’s not because they’re posting bland burger photos on their feed. Wendy’s has mastered the art of finding your voice on Twitter, engaging in friendly “roasts” of competitors, participating in online trends, and posting hilarious memes and gifs.
The beauty of Twitter is that it’s malleable; you can use the platform in any way you like. As mentioned above, followers love authenticity and using Twitter to define your organization’s specific voice can boost your brand identity and increase positive recognition of your company.
While this is by no means a comprehensive list (consider Pinterest, YouTube, TikTok, and more), engaging with users on top social media platforms will take your organization to the next level. Facebook, Twitter, and Instagram are 3 social media giants that can help your business boost brand identity, increase company revenue, and turn casual followers into future customers and job applicants.
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