Efficiency takes the forefront in every aspect of life. Hence, it’s no different when it comes to your digital marketing campaigns.
Streamlining your strategies will ensure you make the most of your resources. By implementing the following tactics, you’ll be on your way to optimizing your SEO and driving more conversions.
Whether you receive a glowing review or a stinging critique, reviews are a valuable form of engagement with your clients. Even if the review is critical, this feedback helps address concerns and improve your products/services.
Reviews also help boost your Google presence because they show you care about client input. Customers are highly likely to use these reviews as recommendations when shopping online.
To capture your audience’s attention, make a point of tuning into local news. Authoring content that directly relates to what locals care about is a great way to pull in new customers.
Integrate these strategies into your digital marketing to ensure you respond as soon as news breaks. Some strategies are:
- Publish video updates about the local charities you support
- Write blogs based on activities, news, or events in the community
- Create location-based web pages relevant to specific cities or even neighborhoods
Efficient digital marketing will work in multiple formats, including mobile. An estimated 2 billion people access the internet only through their phones. Mobile optimization will help those users easily navigate your site and ensure they have a smooth experience.
When optimizing your mobile site, keep in mind factors such as:
- Fast loading time
- Readable font
- Balance of copy and images based on screen size
- Intuitive UI for the best UX
Too many websites forget to update their pages as they gain more accolades or receive more certifications. You should pay careful attention to your “About Us” section as businesses tend to neglect this page.
As your business grows, you should also update your location pages. When any of your practices or services change, double-check that the landing pages are accurate. An inaccurate site can easily drive customers away. If you need help staying on top of this, reach out to SEO agencies for site audits.
At a minimum, routinely check the accuracy of the following:
- Name, phone number, and address
- Store hours
- Service descriptions
- Parking information
Link signals are backlinks that pull people back to your site. To maintain efficient digital marketing, you need to stay on top of high-quality link signals. These backlinks will boost your SEO (that is, as long as they come from a reputable source).
Here are some tips to getting top-notch backlinks:
- Publish superior content that other sites will want to link
- Create guest blogs on well-known sites that are relevant to your industry
- Connect with influencers on social media who are willing to link to your site
Digital marketing is an ongoing process that you’ll never quite finish, especially when it comes to SEO. Be willing to make constant revisions to match the current trends of the digital marketing world.