There are many reasons for low traffic. But search engines don’t trust your site. Hence, it’s a no-go in the SERPs (search engine results pages). Therefore, having a respected website helps, as does link building. Link building is a way to get backlinks from other websites. Links from other websites vouch for your website.
1. Support Your Local Community
The need for sponsors is never-ending. Every sponsorship level includes links to a sponsor’s site. Consider supporting a local charity, schools, and businesses. Backlink applicants require sponsorship.
Sponsorship should ideally fit your brand’s area or industry. Aside from getting links, sponsor something that your target audience cares about. Link building is done to create traffic and connections.
2. Connect With Local & Niche Bloggers
Readers anticipate frequent material from popular bloggers. Like any content manager, they become bored. Besides, join their Facebook and blog. Like their work, comment, or reshare it! Be the hero who inspires. Meanwhile, pay attention to their work and propose ways you might be involved. Inquire about being included on their local gift guide blog. Further, smaller blogs are simpler to target.
Without the domain authority of a well-known blogger, their backlinks are still very relevant to your site. You can also reap the benefits of hiring a cannabis link building agency for your small Cannabis business by hiring a reputed cannabis link building agency to build high-quality backlinks through white label techniques such as blogger outreach services.
3. Submit Your Website and Content to Directories
A directory is an online collection. A web directory listing enhances your reputation. Therefore, this is a long-term investment. Submission to niche and regional directories is a great idea. Try to avoid free directories, and make sure to include your name, location, and site stats to prepare a webpage summary. Also, avoid directories that need banners or linkbacks. A website using these may lose SEO points.
4. Write Tangential Content
Tangential material is a great way to develop links. You may think that as a site owner, you must merely create content. But don’t be a snob when it comes to originality. Write for the masses. You may produce content that appeals to your target market. For instance, adopt a fad like the COVID-19 pandemic is becoming a popular subject online. This tendency may inspire specialized content.
5. Guest Post for Industry-Relevant Sites
Among the strategies, guest posting takes the most effort. Hence, you must:
- Seek out guest-writing sites
- Get the editor’s contact info
- Find a fun topic for them.
- Pitch persuasion
- Write the article
Guest post backlinks matter as the visitors to the site may come through your guest posts, which improves brand awareness. As fame on well-known websites is difficult, consider targeting specialized sites that are nonetheless relevant to your company. You may target personal finance websites with devoted readers. If you’re not getting the right results even after putting in so much effort and energy, we recommend a cannabis link building agency for your small cannabis business, as they have expertise in building high-quality links through guest posting and niche edits.
6. Write Up-to-Date Resources for Events
Writing about events is another way to make connections. Therefore, you must be quick to learn industry news. You will be recommended if it includes important event information. Further, music sites may advertise local concerts, whereas tech sites may promote conferences. For this, you may then post it on social media or contact the event’s organizer.
7. Repurpose Content
You may repurpose content that you think is great but isn’t getting out. The method recycles existing content. Therefore, content reuse includes:
- Make videos, infographics, and ebooks.
- Make webinars and podcasts.
- Repurpose your videos or listicles.
An article on how to repair a computer may be made into a video. This material may be used in webinars. So, editing picture and video skills help you reach a larger audience and acquire new skills. Further, reuse the link building and post to YouTube, Pinterest, and Slideshare and in their descriptions, provide the links.
8. Broken Link Building
Replace broken or 404 error links with functioning ones. It helps other sites. Therefore, broken links are a search engine’s worst nightmare. You’ll be helping other web owners by reporting broken links and fixing them. A broken Link Checker for Chrome may help. These tools help identify broken links on a website. It’s also helpful for links on a page.
Link building may help a tiny firm. You simply have to be selective with your efforts and spend time on strategies that work to provide effective results.