Where it used to be that a website was enough for businesses as far as technology goes, today, there is a large focus on social networking. Sure, social networks are a great way to chat with friends and contacts, but they also give businesses a way to reach out to their target audience and share helpful tips, information, promotions, new product announcements, and more. The more traffic you can attract to your social networks, the more sales it can end up generating, which means profits for the company.

One of the most popular social networks that companies of all sizes and in all industries are using is Instagram. The platform is massive with more than one billion active users each and every month. It can be that perfect addition to your digital marketing plan when it’s done right. Here’s a look at how you can get more likes and increase the traffic on your company’s Instagram account. This, in turn, will help to generate more interest in your products and services.

Understand How Instagram Searches Work

Before you start questioning your lack of visitors and likes on your Instagram page, it’s important to take a step back and understand how an Instagram search works. You basically want to put yourself in the shoes of your target audience and think about how they may go about finding your page.

Typically, a user will head to the general search page, where they may browse through the trending posts or search for something specific. This is where you can take advantage of the search tool and help visitors to find your account. Users can search by top trending posts, people, tags, or places. It is the tag or hashtag feature that can really help businesses out.

Whenever you post a photo to your account, be sure to use hashtags in it. Hashtags are a word or series of words that users type into the search bar and any post that contains that hashtag will show up. Obviously, the hashtag has to relate to your post, and there are usually lists that you can find online that feature the top trending hashtags for a little extra help.

Post on a Regular Basis

Another important tip is to make sure you are posting content on a regular basis. This shows that the account is active and relevant, so visitors will want to return to see what is new and happening. Now, this doesn’t mean you have to post multiple times a day – just set up a schedule that you stick to.

Make Use of Cross-Promotion

It can also be incredibly helpful to cross-promote with your other social network profiles. What this means is that your Twitter, Facebook, and company website all link to your Instagram account. Anytime a visitor lands on one of those profiles, they can link to your Instagram account.

Engage With Your Visitors

Finally, be sure to make an effort to engage with your visitors by responding to their questions and comments. Again, it’s about showing that your account is active and that your visitors and customers matter.

Start to See the Results You’ve Been After

By using these tips on a consistent basis, you should start to see those results you’ve been after all along.