Long back in 2010, when Instagram was launched, it actually disrupted the social media market. However, it was mainly in the domain of photo editing and styling. Today when we look at Instagram, it is all together with a different game- the game of long-form content.
Recently Instagram has introduced guides which are a method through which people can discover content, tips, and recommendation from their favorite publishers, content creators on Instagram.
So let us understand it in a bit detail
What are Instagram Guides?
Instagram Guides are a thread of Instagram posts arranged consecutively to share proper information with the audience. Each post listed in a guide is linked to Instagram posts through which users can purchase any product or service. Just make sure your videos or photos look good when you start off. There are services like Fix the Photo that can help with editing photos.
Today Instagram has expanded its guide section; hence there are various types of content possibilities that will be helpful in promoting your brand. Suppose you are running a cosmetic brand, then you can create step by step guide for creating a makeup look.
We hope that you have got a rough idea about what it is mainly about.
Now let us understand…
How to Create an Instagram Guide?
In order to create an Instagram guide, you have to click on the “+” sign that you generally do for a post, video, or reels, and then you have to select guides.
Generally, you can choose between three different forms of content:
- Places: These are the best if you are providing location-based tips. Generally used by travel vloggers, tour guides, or food vloggers to give some cool recommendations.
- Posts: You can use this option for previous posts that you would like to recommend to your users. This actually allows you to create new content by arranging your old posts on a particular topic.
- Product: These are generally directed to your Instagram shop, and you can arrange your products that your user can find them.
How You Can Use Instagram Guide for Marketing
Following are some tips you can use Instagram Guide for Marketing
1. Helps Users to Stay on Your Page
By creating longer scrollable content, you can keep users glued on your content for a long thereby allowing them to know more about your products and services.
2. Enhance the Power of Keywords
Since Instagram is currently providing longer content, it has also updated its functionality related to the search. Now users can actually search content with the help of keyword which comes up in Instagram Guides. This means your users don’t have to use hashtags to know your brand name.
3. Widen your Customer Base
Since users can find your brand using keywords, you can create innovative guides that will help your brand reach your potential users. These guides would also create your brand as an expert in your domain.
4. Build a Loyalty for your Brand
With Instagram guides, you can get the opportunity to build loyalty through your trustworthy content. Your recommendations, instructions will target customers in a better way, and they will keep returning to your page for such content.
These were some of the ways through which you can use the Instagram guide for marketing purposes in 2022. Additionally, you can find sites that accept guest posts to make your business rank higher on SERP.