Digital marketing is all about getting people to take the targeted action you expect them to take, whether it’s clicking a link, signing up for a newsletter or making a purchase. In terms of a more scientific definition of this concept, we can look at the conversion rate. The conversion rate is the percentage of website visitors who take the desired action, and increasing it is the ultimate goal of any digital marketing campaign.
Yes, it sounds a bit abstruse and it seems that getting people to take an action is quite difficult, but in fact, it’s easier than it seems. There are certain rules and if you follow them consistently you will be able to interact with your audience in such a way that it would make the necessary targeted actions to increase the conversion rate.
In fact, there are quite a few real reasons to increase your conversion rate. The main argument that can speak for taking this action is to increase the number of sales with the same attendance rates. That is, the profitability of your business will increase and at the same time you do not have to spend a lot of money on advertising. In fact, the conversion on two similar sites with the same product can differ at times, and it is because of this indicator that on the same platform with less money, the owner will get the maximum result of sales.
Perhaps you have already studied the question of increasing the conversion rate and some things seemed complicated for you or did not give the desired effect after implementing them. We will try to list only universal tips that will work for owners of virtually any product.
1. Optimize site design
A well-designed website can help improve user experience and your visitors will stay longer on your site, explore more, and take the targeted actions you expect them to. Make sure your site is easy to navigate, mobile-friendly, and has a clear and consistent call to action (CTA). To do this, study the customer journey on your site, pay attention to what they see when they come to your page, and what actions they need to take to choose a particular product.
2. Use precise, short, and succinct headlines
The headline is the first thing the customer sees when he enters your marketplace and it should catch his attention and tell him the value of your offer. Use clear and compelling language to describe what you offer and how it will benefit your potential customer. Try to create content that is clear and does not contain a lot of scientific terms, and speak to the buyer in the same language. Try to make sure that not only the headlines were clear, but all the text accompaniment was not too long. It is better to add more photos and videos that explain how to use your product and what makes it unique.
3. Ask only what you need
Make sure your signup forms are easy to understand and fill out, and ask only for the information you really need. You don’t want to force customers to provide unnecessary information about themselves and spend a huge amount of time making an order. Use as few fields as possible and consider using autofill or pre-fill fields to save visitors time. Now, there are plenty of templates on the market that can help you do this. This is a really good opportunity to improve your service without spending a lot of time and money on it, and customers usually appreciate the convenience of the services you provide.
4. Take care of social proof
Social proof is a powerful digital marketing tool. This can be both customer reviews and publications about your business in publications, photos of production, or anything that will arouse confidence in your potential customer. Excellent social proof of reality and the success of your product will be the social networks and subscriber activity in them. For this, it is also worth taking care that your social media profiles were filled and conducted in a structured and clear, in the same style. To do this, you can buy canva templates and already use this add-on to edit and create templates that will be relevant to your social networking pages. In any case, however, you have not chosen to show the customer that you are a real, high quality, and trustworthy brand, you should take care of it in advance, that would come to your website or page on social networks, he was immediately loyal to you.
5. Introduce urgency and scarcity
Urgency and scarcity can create a sense of FOMO (fear of missing out) and spur visitors to action. Of course, you shouldn’t spam and make any of your offers urgent, but in general, using phrases like “limited time offer” or “only a few spots left” can noticeably increase conversion rates because the consumer will feel that a unique offer will be finished soon. Try to describe why your offer is unique and why it can’t be repeated once the conditional offer expires.
6. Personalize your communication with the customer
Personalization will definitely increase engagement and conversion. Use the data you already have or research your customers. Find out what questions arise most often, and create a chatbot that works with them. Also, use the forms the customer fills out to learn more about them, give small birthday discounts, and remind them of themselves on holidays.
7. Use retargeting
Retargeting will help you attract visitors who have already shown interest in your offer. Use retargeting ads to remind visitors about your offer, and encourage them to come back to your site.
8. Test and optimize
Finally, work with optimization all the time! Testing and optimization are essential to increase conversion rates. Use A/B testing to test different variations of your site, landing pages, ads, or emails. Check which steps work and which don’t, make changes, refine and approach your customers. This is constant work with a live audience and you should not forget that it has the ability to change. If it needs change, try to change with it, and offer a better service and product.
Increasing the coefficient in digital marketing is clearly one of the most important tasks for entrepreneurs because it directly affects the sales of their product and therefore profits. Following simple and universal rules you can increase the conversion rate and get the first results, but you should always remember that you need to work on it constantly for the result to be lasting.