Instagram is a highly viable avenue for B2B demand generation agencies to communicate with their target customers, but how can we logically include this social network into our marketing strategy?
In this article, we will provide you with a tutorial on how to use this social network to benefit your company.
If you currently have your profile set up as a personal account, the first thing you need to do to get this process rolling is convert it to a business profile.
Consider the fact that, in the modern era, the algorithm that powers Instagram also reacts to interactions. Therefore, having a company profile helps generate more engagement, which in turn delivers more visitors to your website.
It is a platform that allows you to build a more personal connection with potential customers and existing ones.
It is about getting customers closer to your business with photographs and films; you may highlight your production methods, your work team, and even an important event if you want to.
When a user enters a profile, one of the first things they see is the biography section of the profile.
This is essentially the same thing as the company’s cover letter. It is a little space to showcase your brand’s name, the services offered, and the contact information, and you may add emojis to make it more fun.
Keep in mind that Instagram doesn’t let you include links to external websites inside the copies of publications that you share on the platform.
You might, however, make use of the biography to include a pertinent link, such as to your website or blog. You have a maximum of 150 characters available, including the link you intend to post.
If you want to place more than one link, you have another choice available to you. This is the tool known as the Linktree. You can build a personalized link right here, which will provide you with a page on which you can publish up to five links. If you do it this way, you may make full use of the connection in your biography.
Because there is so much competition on this social network, you must offer original material that will entice consumers to follow you.
It is common knowledge that Instagram is most notable for its visual component; hence, it is essential that the photographs that appear in your feed be of good quality.
Keep in mind that prospects and potential customers are looking for original content. The rationale for this is that by interacting with them, potential customers will have the chance to become familiar with the company’s culture as well as the products and services it has to offer.
Because of this, it is essential to develop a variety of different kinds of material in a skilled and competent manner.
These must be able to attract new clients and keep the ones they already have interested in.
Take use of live broadcasts and videos since these mediums provide a more human feel, which is vital for businesses that sell to other companies.
Any b2b lead generation and marketing agency knows that the expansion of influencer marketing has been fueled by the efforts of businesses and individuals to position their material in a way that will appeal to a larger audience.
In this regard, establishing links with accounts that serve as references for the sector can help to magnify the message that a company wants to convey.
You can connect individuals, businesses, and even themes and situations through the use of hashtags.
Taking part in them by contributing your own content or leaving comments is an excellent method to increase people’s familiarity with your business.
It is recommended to investigate and follow the most pertinent ones and choose some to incorporate systematically in publications, keeping in mind that on Instagram, it is acceptable to use many hashtags in a single post.
How you speak to the audience and the tone you employ are two additional aspects of your B2B marketing plan on Instagram that require your attention and care.
It is not a matter of losing one’s seriousness or one’s corporate manner, and rather, it is a matter of adopting a vocabulary that is more intimate and appears to be more like a dialogue.
The goal is to inspire leads and prospects to engage with your company by making them feel driven to do so.
It is essential to keep in mind that you communicate with another specialist. As a result, it is crucial to uphold a certain formality about the industry in which you operate.