Instagram is still a pretty popular place. It has over one billion people per month who actively use Instagram, and 500 million people use Instagram stories on a daily basis. The “Like” button is pressed 4.2 billion times per day, and over 90 percent of user accounts follow a business on Instagram. Surveys show that 60% of Instagram users discover new services or products thanks to Instagram, and Instagram’s promotional tools say that its potential advertising reach is 849.3 million users.
Educate Clients About Your Products and Services
One assumes that you have sent your clients plenty of information about your products and services, but they, their buying team or their management team may like to feel they have done extra research. As a result, they then look on social media to see what you are offering. If used correctly, your Instagram profile and your Instagram posts can educate potential B2B clients about your services and products.
Demonstrate What You Do And Why You Are Better
You can use videos and images on Instagram to demonstrate your products and services. You may also show your potential clients how you are better than your competitors. Instagram allows you to create a visual narrative, and yours can show how your business is doing things better, or how your business is better for your clients than the potential alternatives. Run comparisons with your products and those of your competitors, and then write reviews as if you were somebody else. You can demonstrate your reviews too. For example, if you say that your competitor’s lawn mower wheels are too loose, then you can show how that affects lawn quality through the images and videos you post on Instagram.
Show What Happens Behind The Scenes
When you show people what happens behind closed doors, it is interesting and it helps to build trust. You may make claims that you are running a large and successful company. If you show people behind the scenes at what really goes on in your company, then you can prove this point. You can show that your business is not being run inside a house garage. Instagram allows you to show off your offices, your factory floor, your workshop and your sales floor.
Offer a Little Social Validation Via Your Instagram Account
Even if you are not openly bragging that your company/product is very popular, you should probably have a very populated and very well-liked Instagram profile to prove that you are popular. If you are struggling, you can buy the accounts of other Instagram users and then re-brand them. Since they already have lots of followers, it looks as if you are more popular than you are. You can find Instagram accounts for sale in the sort of social media marketplaces you can find here.
Create a Business Profile and Demonstrate Your Brand Principles
On LinkedIn, people can create a personal profile that shows off their best side and their achievements. With Instagram, you can do the same for your business. You can show off how you have helped people, how you have contributed to society, and you can demonstrate your brand principles. You can show that you stick to your word and highlight how your brand principles are worked into the core of your business.
Learn More About Your Clients
Getting to know your target audience is usually pretty tricky, but since you are working with another business, there is a good chance that they have their own Instagram account. You can check up on them just like how they are going to check up on you. Perhaps they are not all you think they are, or perhaps what you learn about them through Instagram may help you change your approach to how to deal with them.
Show Your Best Stuff
Build the sort of image that you feel your potential B2B clients may prefer. For example, your website and your sales content may present all of your products, from the super cheap to the high end. However, you could fill your Instagram account with only your top-tier stuff. So long as it doesn’t conflict with one of your brand principles, then you can show off and demonstrate your best stuff, and leave the images and videos of your cheaper items/services for posting on YouTube or Twitter.
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