Have you just opened up your very own online store, but can’t seem to get people to find their way to your website? Do you want to know what you can be doing to drive more traffic to your online store and gain more customers?
Time and effort are a good recipe for a successful online store, however, if you are putting this time and effort into the wrong areas, you won’t get the results you want as quickly as you might like, or even at all. An easy fix is to use a service like Socital to make sure you use the right customer retention strategies, as building a strong relationship with your customers is essential for developing a successful business. Other than that, you can follow these few steps and tips to generate more traffic to your online store.
Increase Your Social Media Presence
When it comes to generating more traffic for your online store, there are a few things that you could be doing and a few things that you should be keeping in mind. These days, we are living in a digital era where everything seems to be happening online. This includes marketing.
Social media is a big part of people’s day-to-day life, and this is also something that happens to be online. When it comes to merging the two, social media, and marketing go hand in hand with each other and they work in incredible harmony.
If you want to generate more traffic for your online store, you need to be increasing your presence on social media and take advantage of the various social media platforms for marketing purposes. Platforms such as Instagram, TikTok, and Twitter, all offer businesses specific opportunities to market on their platforms and even cater specifically towards them with different advertising options, and business profiles.
By marketing on social media, you have the potential to increase the reach of your business globally and to hundreds of millions of people.
Send Out Press Releases to the Local News Outlets
Generating more traffic for your website is all about making your website more known and getting your name out there. If you want to go with a more old-school and traditional option, you could send out press releases to local news outlets.
These days, news outlets have their news posts on both the internet and on physical papers or magazines. This is a brilliant way to reach both an online audience and a physical audience that might be interested in your brand or online store.
Typically, this will come with a bit of an extra cost to you, and if you have the budget for it, it is a great option.
Create a Blog
Next up on our list, we have blogging. This could be something that is directly on your online store or on a separate blog that links to your online store, but either way, people will be more likely to visit your store if they have read an article or blog post about it.
Having a blog as an online store isn’t just about talking about your products, but also how these products have helped other people, how you use them in your day-to-day life, and so much more.
Having a blog can also help you increase your SEO score which is how you can get your name at the top of a search page.
Run Holiday Promotions
people love getting free things or getting a discount on different items. It always feels like they are getting a bargain, even if they actually aren’t in the long run. Promotions are a great way to attract both new and returning customers to your online store.
Some of the most popular promotions are holiday promotions. During specific holidays, people are always on the lookout for deals and discounts, and by having a variety of them, you will be sure to find people who are interested in your brand.
This can include anything from Christmas specials, Halloween specials, black Friday sales, and so much more. This is also an opportunity to create a whole campaign.
SUBSCRIBE FOR MORE! HERE'S WHY:
1. You get 7 free books
2. You get the best money & productivity articles
3. You get the latest updates - all in one email per week