If you are a baker, and you want to gain a social media following, it is imperative that you have a set plan on how to achieve this. Remember that there are a lot of bakers that want to gain a social media following, so you will need a way to stand out from the crowd. Here are some tips on how to gain a social media following as a baker.
1. Set Up A Blog
One of the best ways to gain a social media following as a baker, is to set up your very own blog. Your blog is your main marketing tool. It is quite multifaceted, and it allows you to show examples of your work to potential fans.
When you set up your blog, it is important that you make your blog as attractive as possible. It’s also important that your blog is easy to navigate, and use.
Aside from your baked goods, you should also talk a little about yourself, and your other interests aside from baking. Remember that most people follow someone, not only because they are skilled, but also because they are interesting and engaging.
2. Post Your Creations Through Instagram
If you want to show images of your creations, and have people interested in them, it always helps to post your work through Instagram. Instagram is a great marketing platform because it allows you to post pictures of your baked goods and other products. It also gives your followers a chance to see your images and videos in their own feeds.
If you want to make a great following for your Instagram feed, it is important that you make it as aesthetically pleasing as possible. You should also make each of your posts as informative as possible.
3. Look For Sponsors
When it comes to gaining money through social media you will need to be a social media savvy baker, it is very important that you look for sponsors. By having sponsors to financially support you, you will be able to make money out of your content.
4. Create Baking Videos
Aside from showing your work through Instagram, yet another way you could get social media attention is to create baking videos, and post them through your website or video sharing sites such as YouTube.
If you are going to create baking videos you should make sure that they are well made, and that your viewers have a lot of things to learn from the content. You could create videos and show the type of pastries that you made throughout the week.
When you create your videos, you should make sure that they are as well-edited as possible. When you give your instructions you should be as clear and concise as well.
5. Join Baking Competitions
Apart from creating baking videos, yet another way you could gain a following, is to join baking competitions. By joining baking competitions, you are showing your skills, and your ability to handle pressure.
It is a good idea to join well-known baking competitions because they will give you and your brand a lot of prestige if you win them.
If you are going to join baking competitions you should make sure that you bring the right tools, and be as clean as possible. It is also a good idea to bring a hand sanitizer with you to the baking competition. Remember that you will be using your hands constantly, and it is important that they are as clean as possible.
It Is also a good idea to have someone take videos of your events so that you could post them through your blog. There is always a great deal of excitement when it comes to these competitions, and posting them through your social media platforms is a great way to show your skills as a baker.
6. Attend Baking Conventions
Yet another way you could increase your media following, is to join as many baking conventions as possible. You could even set up your own booth, and sell your wares through these conventions.
When you attend these baking conventions, it is important that you invest in a booth. The booth will act as a platform from where you could sell your wares. It is also a great platform from which you could make contact with fellow baking enthusiasts. If you are interested in getting the best quality booths, you should check out https://www.aplusexpo.com/. It is a company that specializes in the best quality booths in the world. What really sets it apart from other booth companies, is that you could customize your bar according to your needs.
If you want to make your booth stand out even more, you could also invest in neon lights to further decorate your booths. Just be sure to buy only high-quality neon lights. You don’t want cheap neon lights short-circuits during the convention.
7. Create New Recipes
If you want to gain a following for your work, it is important that you create new recipes. By creating new recipes, you are showing your potential fans that you are creative, and that you have the ability to innovate new recipes.
When you come up with recipes, you should think outside the box. Take your time with each recipe you make. Don’t hesitate to experiment, and try out your recipe as many times as possible to ensure that it is flawless when you do introduce it to your fan base. It might be a bit difficult to come up with new recipes, but it is all worth it in the end.
If you want to gain a social media following as a baker, you will need to have a strategy to stand out from your competition. With these tips, you’ll gain a social media following in no time.