Since the dawn of the Internet and the proliferation of the personal house computer, commerce, in general, has changed dramatically, from marketing and advertising to B2B and B2C supply chains. Through the power of online access and commerce, the world has witnessed the emergence of a number of profitable, interconnected means of commercial transacting.
There are numerous pioneers who have helped to revolutionize e-commerce, helping to shape this now billion-dollar industry. Through their part in changing the face of e-commerce, these businesses have changed the world. The following three are noted to both enhance and increase the power of e-commerce and the impact it has on our everyday lives.
Increased Digital Marketing
e-Commerce has revolutionized how businesses conduct their everyday operations and it continues to bring new options to the forefront. Market research suggests that 76% of clients believe that marketing has changed in the past few years more than it has in the last fifty. This proves how often the landscape is capable of mammoth change. From how they promote their products to how those products are made, e-commerce has a large say in the procedure.
For a business to be successful in today’s world, it needs to be well positioned in the digital landscape. Today there are billions of Internet users, making online the prime opportunity to market new products, share content, and to spread the word. With that in mind, it’s no surprised that the use of digital marketing agencies has skyrocketed. From blogs to emails to application to social media profiles, there are endless ways for companies to use digital techniques and strategies to gain new leads and conversions in the e-Commerce sector.
Consumers are much more likely to use their smart device to shop online instead of heading to their local stores. This is due to the fact that e-commerce has opened the door to being capable of shopping anywhere at any time. Online stores have a broad competitive edge over brick and mortar establishments due their accessibility and availability. Logistics plays a huge role in ensuring mobile purchases are delivered to consumers.
Many of these e-Commerce logistics systems employ mobile applications e.g. the use of the iOS Barcode Scanner to assist with product delivery. Beyond logistics, online stores offer a much larger inventory, allowing clients to browse hundreds of products at the same time. Today you can order from the top name retailers from the comfort of your own home. A recent study discovered that mobile users spend roughly 5 hours a day on their phones. Thanks to the ever-increasing availability of e-commerce sites, consumers now have the convenience of shopping whenever, wherever, and for whatever product or service they need.
Not only do clients utilize their phones to shop, they also employ e-commerce to improve accessibility around the globe. Have you ever wanted to shop at a certain store, only to find that it is not close enough to your house? While the drive may be worth it, today you can simply log onto your phone and make a purchase. With e-commerce comes complete accessibility.
If a store ships to your place, you can buy items from it. Improved accessibility is not beneficial for consumers, but companies. The more accessible stores are, the greater the number of consumers that the company can hopefully land sales from. This creates a great environment for landing leads, conversions, or marketing to new target audiences.
Virtual Reality Shopping
Let’s take online shopping one step further. Imagine entering an online store wearing a state-of-the-art virtual reality headset where you can browse the online store like you would a brick and mortar store, instead in the comfort of your home! Many businesses are now exploring the power of virtual reality technology, making higher products more personalized while allowing their consumers to experience an immersive shopping experience. In the future, customers will have the luxury of being able to browse products, add items to their carts, and proceed to check out through using a virtual reality headset.