So, you’ve worked hard to drive traffic to your website, you’ve invested time, money and other resources into effective and measurable digital marketing efforts. And now that you have high-quality traffic landing on your site, you shouldn’t be resting on your laurels.
You might have a world-class marketing strategy up your sleeve, but if your onsite customer experience falls short of client expectations, then you’re never going to convert those clicks into sales. The process of developing a stellar customer experience can seem overwhelming, however with the right approach and digital strategies in place, you’ll not only drive sales, but also increase loyalty to your brand from those satisfied consumers. In this post, we’ll explore how to create a seamless eCommerce experience for your customers, read on to find out more.
Streamline the Payment Process
If your payment process is staggered, slow and laborious, then those hard-earned leads won’t stick around for long. Payment pages that lead to third-party sites, have slow response times and make the payment process complicated can leave consumers feeling impatient, frustrated and even questioning the authenticity of your site. This approach can leave them feeling uneasy and gives your competitors the advantage. By investing in a new payment gateway that prioritises fast payment services, security and even recurring billing options, you can give these leads the experience and the confidence they need to go ahead with their purchase.
Ensure Your Website is Meeting Expectations
Websites that are slow, difficult to navigate and littered with pop-ups and poorly configured visuals, can have leads abandoning your site in their droves. People shop online because of the convenience that comes with it, therefore if your site doesn’t meet their expectations or they’re concerned about the security of the site, then they’ll look elsewhere. To create a seamless eCommerce experience you must prioritise your site design.
Think like a website visitor, ask yourself what you could add or change to improve the site navigation or to make the process faster. Use high-quality images and video to highlight your products, make categories and subcategories easy to navigate and ensure your branding is clear and consistent across your site. You could also apply for an SSL certificate for your site to display the padlock icon and give your site visitors peace of mind.
Include Customer Reviews
Adding genuine customer reviews to your website can enhance the online shopping experience and help get your customers over the line and make a purchase. Asking for regular feedback and encouraging your clients to review their eCommerce experience can go a long way to improving customer confidence and transforming the customer experience today and for the future of your business.
Running a successful eCommerce business is a learning curve, however, there are some things that stay constant, such as the customer’s expectations and their desire for a seamless and effective shopping experience. Consider putting these strategies into action to hold onto those leads and increase your sales.