Let us start this one from the top. What is the product packaging? This is a very simple question. It is the design that refers to the outer design of the particular product. This single item includes a couple of different options, such as the wide scope of choices in form and material that go hand in hand with the composition of colors, fonts, and graphics that are used on this wrapping. The package can be anything from a container, bottle, box, or can.
If you are wondering if this one is the more practical option, we are more than happy to tell you it is. Actually, it is quite effective since it is one of the ways to present your product brand. Look at Coca-Cola and its signature red and white packaging. Just as with any other positive example, your packaging needs to tell a story that should be appealing and engaging through sight, touch, and sound.
You need to take care of all of these small details if you want to be a brand storyteller, otherwise, there would not be much use. The point is to be authentic and have a strong image, and here are a couple of tips on how to achieve this goal.
Before you dive into making your packaging design, you need to be critical and answer a couple of questions. The three most crucial questions for you to answer are:
- What kind of product is it?
- Who is getting the product?
- How do people even get this product?
For you to have a deeper insight, you should look up these questions thoroughly.
This is not a trick question, on the contrary, this one is supposed to be easy. You should further inspect how big the product is and what materials were used for its composition. Furthermore, you need to analyze whether it is delicate or not. These questions are supposed to determine if there are some strategic and logistical musts you should get for your perfect packaging. To this end, a delicate product will require somewhat more secure packaging. On the other hand, objects of odd shapes and large sizes will require custom packaging instead of a plain box.
Is this product meant to be used by men, women, or even children? Is this oriented toward people who are environmentally conscious? Is this a high-end or affordable product? The packaging of the product should depend on the target audience. Before you set the process into motion, you need to know who the consumer is.
Where can you buy this product? A supermarket, online, or in a small boutique? You will need to think about the packaging based on the place where it would be sold. For instance, if your packaging will be delivered across the world, you need to store it in packaging that will sustain a lot of motion and not get damaged instantly. If your product is to be displayed, then you should think of more attractive packaging that will draw other people’s attention.
If you are one of the lucky ones to have your own production team, integrating special technologies into your affairs will most certainly push your business forward. Technologies and machines using different techniques for packaging production will speed up the process. However, depending on the purpose and packaging, there are different machines, and choosing your label machinery on the production line is definitely a task you should consult the professionals on. Simple applications, such as applying the labels on the sides of the boxes, and complex applications, which involve complete wraps and multiple panels, are just some of the application types you can use for forming the desirable design.
At times, the product stands on its own, and in other cases, it represents an established brand. Before making the final design, you must ensure that the entire design and concept represent a particular aesthetic. So, before you even start, you need to gather all of the necessary information, such as what are the colors of the brand and the best choices for the particular product. Font plays a huge part. Some brands, in their best attempt to make their design even more appealing, make it unreadable and rather confusing. It is not forbidden to use funky fonts on your packaging, but make sure there is a balance. Your fonts need to be readable and neat so that none of the useful information is dropped along the way. Last but not least is your logo. You need to make your logo in accordance with the aim and purpose of your product. Also, this means that your logo should be the reflection of your personal style and brand which will help you be recognized.
The contents of the packaging help your actual product stand out and are an essential part of the entire story. The product should be protected by the packaging, and the type of packaging is determined by the type of product. So, you need to make sure you have all of the stuff sorted out when it comes to the legal part as well. Some industries will demand that you put certain things on your packaging. The things you might need are the imagery, written copy, required marks, and expiration dates. All of the preceding information shows that packaging is determined solely by the type of product, not to mention its fragility.
The packaging of the product plays a couple of roles that are essential for the very product itself. The products need to be properly packed, and the package needs to be put together so that all of the contents will remain untouched. Package, on the other hand, has a significant impact on sales. If the packaging design is attractive enough, the product has a greater chance of spiking sales.