When it comes to running a business, there are a lot of things to dial in on. Like what your brand is and how to portray it well, what kind of customers you are attracting, what kind of customers you want to attract, how can you be more efficient next quarter, the list goes on. Because this list is relatively extensive, you and your team have to dial in on just a couple of things at a time. Doing this will allow you to do those things very well.
A lot of companies these days like Trader Joe’s, CVS, Microsoft, and pretty much any company utilizing eCommerce have been placing a heavy emphasis on customer service. This is for good reason.
Read on to learn why these companies are focusing so heavily on customer service.
One major reason why businesses are turning toward customer service is availability. Good ecommerce customer service is now available to any business that wants it. It’s as simple as hiring professionals to take care of it for you. Companies can now outsource ecommerce customer service to take care of all of their communication needs.
Outsourcing can provide a company with professional assistance in a number of different ways.
- Phone: A company can provide you with a 24/7 customer service phone line that allows your customers to get the answers they need no matter where they are or what time it is.
- Email: The last thing any business owner wants to do is spend the good majority of their day replying to email questions. Outsourcing allows your customers to get the answers they need without you or your team lifting a finger.
- Social Media: Social media has become a large platform for communication from customers to businesses. Hiring people to respond to your customers on social media is paramount to your success in this modern era.
Hiring a company to outsource all of your ecommerce customer service needs takes a large amount of work off of your team’s plate. However, there is a good bit of work on the front end of hiring a company like this. In order for them to do their job correctly and efficiently, it is imperative that they have all of the information they need. This includes lists of questions and answers that may arise, a description of how your company wants its voice to be portrayed, and a detailed description of your business goals, history, and products. Setting a team up with this type of information will give them all that they need to successfully treat your customers the way you want them to be treated.
Customer Service Builds Community
Businesses should always be on the lookout for more ways to build a community around their brand or company. In this day and age, people value belonging more than ever before. For this reason, people enjoy supporting businesses that make them feel like they are a part of something. So, setting up forms of customer service that add a personal touch to your business can go a very long way in the eyes of the consumer.
One way that companies are adding a personal touch to their customer service tactics is with an sms marketing agency community. This form of communication is both direct and effective. Everyone has a phone and everyone texts. Bypassing the worry of emails coming across as spam, your business can now give any information it wants to any of its loyal customers that want it.
It works by allowing your customers to choose to start utilizing it or not by texting in. Once they’ve begun using it they are prompted to add information like age, gender, and location so that you can have that data to make well-informed decisions on how to market to that specific individual. For instance, if you wanted to really push a product to middle-aged people in Wyoming, then you could easily have your sms marketing agency do that for you by sending out a text to all individuals in that category. Having this kind of control and awareness allows you to give your customers the best personal experience possible. Bringing them information right to their fingertips the same way a friend would.
Having Good Customer Service Will Prompt Growth
All consumers will agree that they like being valued by the companies that they frequent. No one wants to feel underappreciated, especially when they’ve been a loyal customer. Because of this, when a customer does feel consistently valued by a company the word tends to spread. People like to talk about the good and the bad, there’s a reason everyone holds Yelp reviews to a high regard. So, there is no doubt that you are going to want all of the things that are being said about your business to be positive. Implementing a strong team to take care of all of the forms of customer service that you offer plays a critical role in accomplishing this.
Once you’ve taken care of the customer service side of things and it is being run by others like a well-oiled machine, you can then prepare and make strides towards massive growth.
Don’t Stop Advertising
Now that you have the confidence you need in the strength and efficiency of your customer service team, you can start getting your name and products/services in front of as many people as humanly possible. Spend time researching things like how much youtube ads cost and pick and choose where you place them. You can’t get your ads in enough places. Invest in all things marketing so that your business can rise to the top as quickly as you always dreamed it would.
Outsource More While You Grow
You’ve seen what outsourcing customer service can do for you and your business. As you grow, don’t be afraid to pass other duties off to companies that have professionals to do them for you.
One major form of outsourcing that can promote growth is hiring companies to take care of all of your financial needs. The last thing you want to deal with is taxes, invoices, and payments. So, just let people take this off of your plate. Take advantage of invoice factoring. Pass your invoices off to companies that will pay them for you so that you can more appropriately manage your business’ cash flow.
There is no doubt that customer service is one of the most important aspects of any business trying to experience real growth. Taking the initial time to outsource your customer service needs to a third-party company will not only save you a lot of time later on down the road, it will aid in building a community around your brand. It will allow you to build loyal customers and experience true, long-lasting growth.
Along with freeing up your time to focus on other aspects of your business, you can then start looking into marketing and outsourcing other forms of operation like finances and invoicing. Being able to focus on the hands-on portion of your business will allow you to make the proper and well-informed decisions on what your business should be doing next.