When making an important choice for your business, it is always advisable to take stock of your options before making a final decision. Choosing an adwords management agency is no different and setting out some key criteria is important to ensure you choose the right partner.
This is important not only to ensure that your chosen agency is trustworthy and knowledgeable, but also to ensure that the results are in line with your expectations.
It’s All About Your Business
A fundamental requirement of an adwords management company is the need for them to properly understand your business, its offerings, and the products and services you provide. This is crucial for an agency to understand how to promote your business, and how to properly get under the skin of the personas you are looking to reach with your messaging.
The first step for doing this is for you to be included in the campaign strategy. While the adwords management company will be experts in their field, only you know your business best. And for effective adwords management, you need to blend both ingredients. Push boundaries and fine tune your online platforms with the help of best PPC Agency in London, so that you get more traffic and revenue for your business.
Is Everything Clear With Your Adwords Management Agency?
Openness and good communication between the google adwords services agency and the customer are vital for making the campaigns a success. And the levels of collaboration need to be good, because the agency is working on behalf of your product, and helping you represent it.
All good, credible agencies should offer an initial consultation session free of charge before you formally engage them. During this session, they should be able to analyze your keywords and make some high-level recommendations based on your objectives and company offerings. Any agency that tries to charge for this first meeting is likely to be avoided. Understanding a new customer is a vital step to making a formal proposal, and any agency worth its salt will want to conduct this session free of charge.
You will also want to understand how the agency plans to interact with you. Will they interact with you daily and get your input and share results, or will they disappear and then send you an automated metrics report via email? You need to know what value the agency is adding to your business, and they need to understand details from you and to obtain as much feedback and knowledge of your business as possible.
Understand the Agency’s Full-Service Offerings
Paid advertising and organic search optimization (i.e. PPC and SEO) work in tandem together. Integrating both sets of metrics can inform one another, and good agencies offer both services even if you only want them to manage your adwords for you.
But the benefit of engaging an agency that offers both services is that optimizing the keywords across the site, making tweaks for a new product launch, or increasing budget on a particularly in-demand service are things that your agency should be on the ball with and be able to respond proactively to. The agency should be a true partner to your business, and able to apply their experience to consider your requirements.
Goal setting before the campaign is also vital, and this should be carried out in collaboration between yourself and the agency. Clear expectations and goals should be set that facilitate the very best results, and both parties should be agreed and comfortable with the targets.
Effective goals for adwords campaigns can be lead or click targets, or a certain number of sales or conversions by a specific time. These should be a combination of short-term and longer-term goals to enable different checkpoints for measuring the campaign.
From your adwords management company you want good knowledge, but also a clear plan of how to deliver results. Understand the planned keywords, and their targets for click-through rate.