Launching a mobile app is an awesome feat, but downloads don’t happen out of nowhere. Just like how you need to promote your brand, you’ll need to promote your app and work hard to get more people to download it.
There’s serious competition on Apple App stores and Google Play. Minecraft alone was downloaded over 200 million times this past May.
Fortunately, there are a few app promotion strategies you can use to boost your brand. Here are a few tips to help you get more downloads.
1. Include Links to Your App on Your Blog
Search engine optimization isn’t just for content marketing. It’s also a great way to get more downloads for your app. About 60% of marketers say that inbound marketing represents their highest quality source of leads, and up to 40% of a website’s generated revenue is captured by organic traffic.
Depending on the domain rating of your blog, linking back to your own app can help to boost its SEO rankings on the Google Play store. What’s more, when you link your app in your blog, readers and other writers in your field are also more likely to share that link.
2. Increase Your Online Presence
When you’re focusing on your blog, it’s all too easy to forget about your other social media channels. Make sure not to let your Instagram, Facebook, or Pinterest channels lapse. Increasing brand awareness is a great way to push your app everywhere on your social media sites in a way that feels organic rather than forced. If you haven’t posted on your Instagram for a while and you come back in full force with app advertising, your efforts will look fishy to your followers.
3. Focus on User Experience
What do you look for in an app? If you’re interested in downloading a meditation app or an app for healthy recipes, chances are you don’t download the first one you see in the Google Play store. What makes you click on an app to check it out?
Chances are it has an appealing icon. When you’re advertising your app, make sure that you’re focusing on what your users are experiencing when they find it. You want your app icon to be appealing so they’ll click on it, but you also want to be sure that you’re thorough with your description of the app so they know what to expect. Take reviews to heart and optimize your app as you go to keep improving on it.
It can be tricky to get your app off the ground. But by following the tips above and using brand marketing strategies using your own blog and social media channels, you’ll be able to boost your download numbers and advertise your app more effectively.