Scaling a business is the principal dream of every business owner. However, it gets tiring and discouraging if your content marketing strategies are not producing desired results. Here’s a little secret, try video marketing.
Videos are rapidly taking up a huge percentage of internet traffic. In 2017, 73% of internet traffic came from videos, and experts predict that this number will increase to 82% by 2022.
Your customers would rather watch an engaging video from your brand than scan through the content of an image. Many businesses know this, which is why according to Hubspot, 86% of businesses implement videos in their marketing strategies.
Without much ado, you can apply these five ways to boost your business sales with video marketing.
- Hire a Video Production Company:
Video production companies help you to connect with your audience in the most engaging ways by creating good visual content for your business. As easy as video marketing might sound, it is time-consuming and requires expertise. Hence, there might not be enough time to handle the video production yourself. There are many video production services in Kosovo, like Entermedia, with the capacity to meet your business needs. These companies render services such as music videos, television adverts/commercials, public service announcements, documentaries, animations, digital content, etc. A creative, experienced, efficient, professional team handles their high-quality video production. You can also enjoy free brand advertising from them on social media platforms like YouTube, Instagram, Facebook, and TikTok.
- Add video content to your website:
As much as you want to explain how your business operates and what services you offer on your company website with words, use videos to complement your brand storytelling. People are more eager to watch videos because they can easily understand and remember how things work by watching a video of it. If, for instance, your company has just manufactured a multitask electric blender, it will be easier to use a video showing how the blender works than to explain it in long paragraphs.
- Create a YouTube Channel:
Creating a YouTube channel is one quick way to gain recognition and ultimately boost sales through video marketing. YouTube completely supports and promotes video content for individuals and businesses. When you post business-related video content, YouTube helps you do free promotion to your target audience, and they are always available in abundance. One good thing about creating a YouTube channel is that it saves you a lot of time and effort. This is because after uploading on YouTube, you can easily share such video on other platforms through a link or by embedding the video into your website.
- Post Customer Testimonial Videos:
People tend to patronize you more when they see proof that what you sell has worked for others. All the videos should not come from you or your company alone; try to get your customers involved. You can politely ask them to create a video, give a testimonial of your product or services and post it on their various social media handles. You can even make it a challenge, asking your customers to create video content, and the video with the highest views and likes gets rewarded. This will help to boost your business recognition and, in the long run, get you more sales. The primary purpose of these videos is to attract new customers by making them trust you when old customers share their positive experiences with your company.
- Host Live Sessions:
Live streaming is one of the best tactics you can leverage to boost your sales. Your audience can engage with you directly when you go live on social media platforms such as Facebook, Instagram, or YouTube. Live stream videos allow you to have Q&A sessions, where your audience can get direct answers from you concerning your product. Because they communicate with you directly, you can quickly clear their doubts or reservations about your products or services. You can even launch your newest product on a live stream video, make special announcements, and even do giveaways to loyal participants.
Video Marketing can increase your website traffic, enhance interactions with your existing and potential customers, and expand your audience reach. All these will ultimately boost your business sales. If you want to include a new business strategy, you should consider video marketing a viable option.