What do you think is the main reason why customers stay loyal to a brand? Price? Customer service? Or maybe regular discounts?
While these reasons also have an insignificant impact, the correct answer is as follows: customers don’t want to part ways with brands that are able to meet their every need.
In fact, according to recent surveys, more than 50 percent of consumers out there say they expect businesses to anticipate their needs and provide meaningful suggestions before contact.
So, that’s it? Meeting customers’ needs is the most influential factor that allows making them happy?
Yes, it is. But unfortunately, it’s a lot more complicated than that.
Customer loyalty, therefore profits, come from anticipating customer needs and responding to them in a quick and appropriate way. But achieving this requires you to get in their head and gain their unique perspective.
For example, knowing your customers well doesn’t include knowing their favorite color or a sports team. Instead, you need to know where they work, what their short- and long-term professional and personal goals are, business challenges they’re struggling with, and so on.
On the one hand, this is a lot to learn. On the other hand, the more information you have, the better you can get at anticipating and meeting their needs. At some point, you will teach your customers how to deal with a problem before it even becomes a problem.
This will also mean that your product lines will be lined up with customers’ expectations before they have to turn to you for a new update, solution, feature, product, or service. Isn’t that amazing?
Now, let’s finally talk about how to anticipate the needs of customers. For that, we will use an infographic created by researchers from Proessaywriting. It has eight excellent strategies for you to steal, backed up with research data and statistics.
So be a real 21st century leader and learn what it takes to predict and meet new customer demands and advance your business. Every strategy in the infographic is added by a succinct explanation of why it works why you should use it.
Taking this comprehensive, data-led approach to studying and anticipating the behavior of your customers will enable you to realize why they select your business over others, how they interact with your business, and how they perceive your promotion.
All right, let’s get to reading now!
About the Author:
Lucy Benton is a marketing specialist, business consultant and helps people to turn their dreams into the profitable business. Now she is writing for marketing and business resources. Also Lucy has her own blog Prowritingpartner.com where you can check her last publications. If you’re interested in working with Lucy, you can find her on Twitter.