Business owners in the United States spend around 10% of their annual income on marketing and advertising campaigns. Most entrepreneurs realize how important it is to have a digital presence. However, many of these business owners attempt to handle the development and monitoring of their marketing campaigns. This DIY approach to marketing generally leads to less than stellar returns on your digital advertising investment.
Are you trying to achieve your marketing goals in the New year? If so, you need to consider the useful tips below.
Review and Update Your Website Content
One of the most important elements of a successful online marketing strategy is a functional and informative website. When consumers search for your business, you want them to find your website. Some business owners think that a website is something they can set and forget. In reality, you will have to update this digital asset routinely to keep it optimized for search engine success.
Successful marketing professionals like Eyal Gutentag know how important reviewing and updating website content is. As you review your content, be sure that it is still relevant and filled with functional links. If your content is filled with broken links, it can hurt your attempts to land at the top of Google search results pages. If you don’t have the time to do this website content audit/optimization process on your own, hiring marketing professionals is a good idea.
Optimize Your Google My Business Listing
Cornering your local market is no easy task. When people search for the products/services you offer, they will be presented with a number of competitors. However, if you have a fully optimized Google My Business listing, you will be able to rise to the top of the search engine results page.
Your Google My Business listing provides you with an opportunity to tell interested consumers more about your company. Providing important information like your business location and hours of operation is crucial. Satisfied customers can also leave positive reviews on your Google My Business listing. Providing consumers with this type of social proof allows you to create high-value sales leads with ease.
Achieving your marketing goals will not be an overnight process. Being persistent and working with marketing professionals is imperative if you want to take the world of digital advertising by storm. Before hiring a marketing professional to help you out, take the time to assess their reputation and experience.