Small businesses need a website to represent and market their branding. In this digital era, your website marks your presence in the online world. Without a website, you are simply “not there.”
Websites are not essential for your online presence alone. They also help maximize your marketing strategy and reach, and build your business credibility. Websites represent your business and it gives 24/7 access to your potential customers. People can browse through your products and services whenever and wherever they want.
Since 38% of people will stop interacting with a poorly designed site, developing your business site is a must. This is where plugins enter the picture. Plugins work like apps on your mobile phones. They offer specific functionality and features that enhance your site’s performance.
With an estimated number of 55,000+ WordPress plugins out there, it’s impossible not to find what you need. You can use plugins to add calendars, create complex galleries, improve SEO, and more.
There are also specific plugins that help advance your event marketing strategy. They help you manage your event — from collecting event registrations to payments. These plugins are called WordPress event registration plugins.
A WordPress event registration plugin allows you to create registration forms, collect registrants’ information, sell multiple ticket types and accept payments right on your event page. It also helps you create customized emails used for confirmation, sending event details, and event reminders.
To simply put it, your event registration plugin does all the event management for you. If you are just starting your own business, a WordPress event registration plugin will be a great help to increase your revenue. Here’s how.
1. Drives More Ticket Sales Through an Easy Registration
Most businesses host events to expand their influence, connect to their audience, attract customers, and more. In fact, Aventri reports that “31% of the marketers believe that event marketing is the single-most effective marketing channel.”
However, a lot of businesses already lose potential customers and potential sales even before starting. And this usually happens when registration takes too much time and effort to do.
Just recall the last event you attended. Why did you choose to participate? I’m pretty sure that an easy registration positively influenced your decision.
With an event registration plugin, your customer can easily fill up the registration forms, choose a preferred ticket type and pay for the ticket in just one go without having to leave your website. After paying, they will receive a confirmation email with additional details of the event.
Removing all the hassle and complications will encourage more people to register to your event, hence, increasing your profit.
2. Saves Time, Effort, and Resources
The automation that your WordPress registration plugin provides saves time, money, and effort for both the attendee and the organization. Businesses before chose to carry out their events through the archaic method of paper registration.
People need to physically gather in an appointed location at an appointed time to register. Just imagine the time your customers need to give just to attend the event. Some might need to drive and cancel appointments just to register!
And the hassle is not just for them only. You have your fair share as well. From reading and making sure that every part of the registration form is answered to collecting and storing stacks of papers, the list of things to do is just endless. With more and more organizations choosing virtual and hybrid events, this method is simply not feasible.
You’re not only losing time but also you’re losing revenue — 30% revenue to be exact. Research conducted in 2015 found out that “30% of online U.S. event registrations occur outside the hours of 8am – 5pm ET.” This means that offline registrations, which usually happen within business hours, cause you to lose 30% of revenue.
Your WordPress registration plugin makes online registration quick and as easy as possible thereby cutting down any unnecessary costs. That’s more funds for you.
Find out these 6 tips on using technology to make your business more money.
3. Offers Convenience and Service 24/7
Don’t you know that most people tend to delay registering? Only 5% of overall ticket sales happen 30-90 days prior to the event. On the other hand, 9% occur during the last day of the event.
When your site is powered by a registration plugin, people can register any time of the day. Furthermore, with online registrations, audiences from all over the world can join. So whether you’re hosting a webinar or a training course, you can now have a global reach.
You can accept registrations 24/7 without handling them yourself.
4. Good Branding
A good and effective registration plugin represents and reflects your business. Your website, how it works, will reflect how your business works. So when your website is faulty, and when customers grumble about a tedious registration, how do you think people will see your business? What would be their impression?
A tedious registration will definitely leave a negative impression on your attendees. Some may even drop registration there and then.
A good image will not only be beneficial for a current event but will set a permanent impact. When you provide your customers a good experience, you will not only have loyal customers but it is more likely that they will recommend you to their peers. That’s hitting two birds with one stone!
After all, word of mouth is an effective marketing strategy. When your website leaves a positive and lasting impression, gaining recurring customers and new customers would be a piece of cake. And you’ll be generating leads in no time.
5. Customer Service
One advantage of purchasing a WordPress event registration plugin is gaining the additional support and help from the team. Managing a business, especially if you’re starting out, is extremely challenging. There are a lot of things to learn at once and a lot of things to handle. And handling a website is just one of the common challenges small business owners face.
It can be extra difficult especially when you’re not tech-savvy. Furthermore, hiring experts and professionals can be quite expensive. But when you purchase a WordPress plugin, you get the same services you need at a cheaper cost.
The software will do it for you and you get a team that will be with you every step of the way. So when you don’t understand something, someone can reach out to you right away.
Plugins do more than their defined functionalities and features. This guide provided you details on how an event registration plugin can help you increase your profit. As a summary, these benefits are as follows:
- Makes registration so much easier
- Saves time, effort and resources
- Fast transaction
- Good branding
- Customer service.
Make your website event-ready with ease. Advance your event marketing strategy today with the help of your WordPress event registration plugin. Good luck!