WordPress websites have become a major component of many online businesses, they are a key source of advertisement for online and in-store businesses alike. But, there’s a catch. A business has to create a well-designed and constructed website in order to gain traffic, and traffic equals customers. And customers, well, they equal profits for your business.
In short, you already know that you need to build a great WordPress website that makes money, but the question is, “How do you build a WordPress website that makes money?” That’s where we can help.
There are several elements that you need to build a great WordPress website, and once you have them in place, your website is sure to make money for your business. Here is your complete guide to building an amazing WordPress website that will multiply your profits.
1. Find a Good Webhost
You might be wondering, “What is a webhost?” A webhost is a company which hosts your domain, provides technical support and allows you to customize your design. If your host is not efficient, then you’re wasting space – on the internet.
Having a reliable host allows you to have an address on the web as well as provide the technology that allows your webpage to be visible. HostGator, Bluehost, and SiteGround are just a few of the most well-known web hosts to choose from. Web hosts usually charge a small monthly fee which is usually discounted if paid annually.
Once you pay for your webhosting account, you’ll need to choose a login, which will be how you edit your website from the backend.
2. Choose a Domain Name
Shakespeare’s Juliet asked, “What’s in a name?” Well, there’s a lot to be said for a great website name. The wrong name can mislead customers, just as the right name can tell them a lot about your brand and your products. If you have a physical store, then your website name should match that of your physical location. If you’re starting up an ecommerce business from scratch, then the name possibilities are endless.
Try to come up with a name that hasn’t been overused but is associated with the same industry as your products. For example, if you are trying to start a website based around beauty and cosmetics then the name “About Face” would be a clever name. A great way to decide on a name for your domain is to have a brainstorming session, jotting down adjectives and nouns that convey different characteristics of your business or the message you want to send to your customers. They’ll be able to remember your business and you’ll have a catchy domain to refer people to when networking.
3. Choose a WordPress Theme
WordPress has so many themes or layouts to choose from. A great way to determine the theme you need to use is to take into account how much information you will need to display on your landing page and break that information up into pieces. When you see how your information such as blurbs about your business, and graphics fit into a theme, you’ll know if it’s right for your website.
If your information is difficult to follow in a given theme, then you should probably try a different one. Aim for the less is more approach. Choosing a streamlined, simplistic theme will allow you to customize your website with your own graphics and widgets. Just be sure to keep everything organized and uncluttered.
4. Create a Well-Written “About Us” Page
If people don’t know who you are, then they won’t trust you, and then they in turn won’t shop on your website. Your “About Us” page allows your potential customers to “meet” you and allows you to begin a trusting relationship with them.
Be genuine and concise. You can do this by finding ways in which you relate to your customers. To do this, you’ll need to login to your website and under the “pages” tab, click pages. You should be able to see the option to add and edit pages.
5. Decide on the Plugins You Need to Use
Plugins are the applications that you use to provide certain features on your website, such as a shopping cart, social media sharing, logins, etc. There are a lot of features you can add. Some plugins are free and some cost extra, but you need to know what will work best for the types of products you will have on your site, whether they’re a physical product or a digital download. WordPress allows you to install these plugins on your site with the touch of a button.
If your website will be selling physical products, then you’ll need to adjust the layout of the product descriptions that you write for each product and be sure to place a shopping cart button beside each one.
It’s also very important that you install a plugin for Google Analytics on your site. A popular plugin option amongst many bloggers is the one provided by https://www.monsterinsights.com/ which makes analytics a lot simpler. If you plan to work with certain brands, then you will need to use the statistics that Google Analytics provides in order to be sponsored by brands, as well as to track your blog’s growth over time.
6. Customize Your Site with Popups and Graphics
You can add a customized header, photo and other features that you’ve designed to your website. This range of options is one of the reasons that WordPress websites are so popular. Popups can be added via plugin, but graphics are easily uploaded to your WordPress site from your computer or cloud-based storage.
Forms are also a useful tool for getting information from your customers. Instead of sticking to basic forms, try creating a multi-part WordPress form which are a lot easier for customers to use and make your website look a lot more professional.
7. Write a Few Blog Posts
While it may take a while to get the number of blog posts up on your site, allow your site to become a resource for whatever your niche may be. The effect is well worth it. It’s very important to share some of your expertise and give your readers/potential clients just a taste of the services and/or products you can provide for them. Having a blog page on your website is well worth while.
8. Take a Look at Your Website
You can preview what your website will look like once it goes live. This is another great feature that WordPress offers. In order to have a website that makes money, you will need to have a simplistic, yet professional layout.
Poorly written content with lots of grammar and punctuation errors on a business website comes across as spammy. Set yourself apart by using professional language, but make your content accessible.
9. Hit “Publish”
Once you’ve previewed your site’s content and features and they exceed your expectations, you will then need to publish your website in order for it to go live. One of the great features about using a WordPress site is that you can update information as often as you need to.
As you follow these steps, you can customize the tools and resources you use based on your site’s niche and your customer’s needs. This will ensure that your audience progresses from visitors to readers and from readers to customers.