When you’re running a small business, making sure you meet your bottom line and save on any sort of expenses possible has to be a priority. However, it’s possible that you’re not currently doing everything you can to save money. As technology advances, more and more tools are made available to small business owners everywhere to help them save money, keeping them in business and thriving for longer. Here’s how you can use technology today to reduce your operating costs and save your company money.
Look to the Cloud
Cloud storage services can help companies save money on digital storage and help operations run more smoothly. 82% of companies reportedly saved money by moving to the cloud instead of older, more outdated digital storage systems.
Allowing employees to telecommute and work remotely, believe it or not, can help you cut down on operating costs. Having employees call out due to illness, car trouble, and more can severely impact your overall expenses; by allowing employees to work from home, you can reduce or nearly eliminate those costs.
This option is both great for going green and saving some green. Paper-based filing systems can be incredibly inefficient, and countless employee hours are spent on tracking down documents and sorting through files. Having most, if not all, files digitally organized can reduce the amount of time employees spend searching for documents, increasing productivity.
Market on Social Media
While a lot of digital and internet marketing isn’t free, creating and operating a social media page can be a low-investment, high-yield form of marketing. Running digital marketing campaigns can bring in additional business for a fraction of the cost of traditional marketing methods, like TV, paper, and radio.
Technology can be a powerful tool for small businesses when used correctly. Between cloud storage, telecommuting, paperless filing, and social media marketing, there are plenty of simple ways to improve your business and save money. Make use of these technology-based workplace improvements, and you and your small business will see the impact on your expenses in no time.